First, I'd say always keep yourself nimble and be ready to go wherever the attention is. Life will always move along and we'll need to adapt. I think its a better mindset just to stay there and do what you need to do, when you need to do it. Changes in the system always bring new opportunities as well. But, getting more specific, even if its banned it will likely be sold to a US company. At that point it'll likely remain nearly the same. That's how I'm thinking about it. If you have any insights or thoughts drop them in the comments below!

Sharing what I've learnt from a few months of making Youtube Thumbnails 1. Everything has to be clean - Corners, edges of images, everything, otherwise the thumbnail will look cheap and unappealing. 2. The simpler the better - Attractive blurred colourful background, with subject and text popping out at you. Avoid white and colours that will blend into the Youtube backdrop 3. Every subject needs to have a glow/shadow around it. This gives it that professional look. Black silhouette works best, but white and other bright colours sometimes are the best choice 4. Keep all your thumbnails similar so you build a brand identity, your viewers should recognize your thumbnail style

One of the most fascinating things I see is content agencies reaching out to me via cold email to help me create content. And video editors DMing me saying how they can make my content go viral. Sometimes I look them up only to see nothing. No content on their own channels, almost no online presence at all. (I get all sorts of other crazy offers via cold email and DMs as well but when it's related to content specifically it feels extra odd). I honestly send them all straight to spam and delete them, but that's just me. I don't have time for it. I meet all the awesome professionals and clients I need by creating content and networking on social media. Why would I (or anyone) trust you to help me get business with content when you don't use the same mechanism to grow your own business? It doesn't make sense. Is it possible to get clients with cold email? sure. Is it the best way to get clients in 2024? no. And how many people did you annoy along the way? Probably a lot. Will they remember you? Probably not because they deleted the email so fast trying to get you out of their inbox. But that's really besides the point. Warning sign #1 cold email is a bad idea. The first thing any cold email guru tells you to do, is to go signup for another email domain and to start "warming" it up so you don't destroy your real domain by sending out spam. What does it say about cold email that you need to go to such lengths to avoid detection and protect your real domain from being damaged? People don't want your cold email in their inbox. And how much time will you waste trying to craft "the perfect cold email" that .01% of the people open and respond to? Instead of priding yourself on your cold email game, pride yourself on your content game. You only have so much time to get good at something. Don't hedge your bets either, a little cold email, a little content. You'll be bad at both. Email is not a channel that people want to be interrupted on. People go to their email to get stuff they actually signed up for, and to interact with people they know.

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