I’ve had a handful of people inside this group DM me lately with some version of the same question: “Herschy, if you were starting an agency today… what would you actually do?” Or… “I have the tools. I’ve bought the training. I understand what I’m supposed to do. But how do I actually connect all of this into a MACHINE that gets clients?” Well… The timing of those questions is pretty damn good. Because yesterday I made a decision. I’m reopening my local marketing agency in Cabo. I have two partners on the ground there. We had the conversation yesterday. We agreed on the model. And over the next 30 days, we are going to build a complete local client acquisition machine from essentially the ground up. Not theory. Not another course. Not me showing you some funnel I built five years ago. We’re actually doing it RIGHT NOW. And because I’m already building this internally, I decided I’m going to open the door and let a VERY small number of people inside this Skool group build theirs alongside me. I’m not emailing this offer to my list. I’m not putting up a big sales page. I’m not doing a webinar for it. This is for the people who are actually active inside this community. HERE’S THE BIG THING I WANT YOU TO UNDERSTAND… Most newer agencies don’t have a “lead problem.” They have a machine problem. They’ve accumulated tools. They’ve watched training. They’ve written some cold emails. They’ve tried LinkedIn. They’ve played with AI. They’ve bought software. Maybe they’ve even gotten a few replies. But nothing is connected. So every morning starts with: “What the hell am I supposed to do today?” That’s the problem. You don’t need 37 more tactics. You need a simple operating system that takes a business from: COLD → CONVERSATION → CLIENT. And when I look at the agencies I’ve built, the companies I’ve helped, our own sales operation today, and what we’re about to build in Cabo… It really comes down to six stages. 1. DISCOVER Stop trying to sell everybody.