VSL: video sales letter (clearly states ur offer) CRM: customer relationship management (monetizes ur offer) My first VSL was a big reason I won the Skool Games. I wrote it in 1 day. Edited it in 2. 3 days total. This one? Shot across 30 countries. All of 2025. 7 continents. Both work. So what’s the difference? Nothing. Most of u aren’t losing because your VSL isn’t good enough… you’re losing because you haven’t made one. (seriously… almost no one on Skool is leveraging this yet) Build something simple. Or go all out. Doesn’t matter. Just ship it. P.S. That little goose u see everywhere? His name is Wingman. He’s been quietly running the show this whole time 😏