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PPC Launchpad

4.3k members • Free

8 contributions to PPC Launchpad
Any Meta ads resources similar to this one?
Hi All. Austin's videos and this community have been a fantastic resource. Is anyone aware of a similar resource for Meta advertising? Jon Loomer has some decent content, but I'm looking for more YouTube/educational content, and a supportive community like this one would be a bonus. I appreciate your help, as always.
0 likes • May 23
Thank you so much!
Will lack of GTINs hurt Shopping Campaign?
Hi everyone. I've been running a shopping campaign for my wife's apparel brand since last August. (She has a DTC Shopify store.) Results have been fair so far with a $40/day budget. Her products do not have GTINs yet, and buying them would cost $2,500. Would there be a noticeable improvement in campaign performance just from having GTINs? Do they also improve organic search results? I'm trying to decide if this is an urgent need or an investment we can consider later. Thanks for your help.
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Any help with Google Tag/Enhanced Conversions on Shopify?
The source of my conversion tracking on Google Ads has been GA4. In order to get better tracking data, and to implement enhanced conversion tracking, I set up a Google tag on our Shopify site, run through Tag Manager. It's inactive and troubleshooting shows it's not firing. Am I better off removing everything and starting over from scratch, as opposed to troubleshooting the tag that's not firing? If so, any leads on a tutorial to do it right? I've spent a lot of hours on this, Google offers no support, and the frustration level is high. Any help would be celebrated with a parade, unicorns and rainbows.
0 likes • Dec '24
I appreciate the help and the offer for help. That's cool of you all. I found a lot of outdated posts and videos when I searched for the solution. I'll share how I solved it to hopefully save someone else the hours I spent searching and trying things that didn't work. The best way to handle it now with Shopify is to add a custom pixel to incorporate Google Tag Manager. You access that at Shopify > Settings > Customer Events. I don't believe the old way of adding code at the head and body works anymore. (It didn't for me.) I found FeedArmy's video, blog post, and code just before Rob suggested them and that was the golden ticket. He goes fast, so I had to pause from time to time to catch up, but now I have enhanced conversions and I'm able to track other events like adding payment info using the Google tag. Also, be warned that the new conversion actions you add will show as inactive until you have transactions to trigger the events. That messed me up. Give it time to work. Hope this can help someone else.
AMA October 2024 Answers
Hey PPC Gang, Answers to the questions from October's AMA. Thanks for all who asked questions. Hope you got some great value! Check out this video on YouTube to see the description of each person and their answer. Timestamps coming...team is busy right now so they will add that late for me. Hope you get some value!
1 like • Nov '24
Thanks, Austin. As usual, great info and really helpful. I appreciate you.
AMA Google Ads - September 2024
Hey PPC Gang, Send me your Google Ads questions in this thread and the first week of October I will do a Loom video answering them and give my advice and will post in the group for everyone to watch and review. Also, if you missed August's AMA here is the link to the video answers: https://www.skool.com/ppc/ama-august-2024-answers?p=625c7a7b To Growing Your Google Ads!
0 likes • Sep '24
Hi Austin. I've been running our first shopping campaign since Aug 15th for a D2C clothing brand (undergarments for dresses and skirts). Budget is $40/day, with a max clicks bidding strategy. We generated 15 purchases in the first 21 days, and only 3 in the 25 days since. Avg CPC is $0.68, CTR is 1.11%, and we average 59 clicks/day. I need to get this moving again. Should I change to Target ROAS, even though we haven't hit 30 conversion/30 days? Try Performance Max? Also, I'm currently advertising only one of the three product lines we offer, which is a newer line and has fewer product reviews. Google's main recommendation is targeting all eligible Shopping products. Should I add another line with more reviews into this campaign? The products are similar enough where a person interested in one line would have interest in the other. Thank you so much!
0 likes • Oct '24
@Abdullah Al Noman Hi Abdullah. Thanks for the reply. I'm not finding anything standing out as a negative keyword. Also, shopping campaigns don't utilize keywords, only negative keywords. Also, what do you mean by, "Also add some conversion focus in market audience."? I'm cramming as much as I can learn about Google ads in my head right now, and this must not have made it in yet. Thanks again,
1-8 of 8
Dave Christie
2
11points to level up
@dave-christie-6879
Leading marketing and sales efforts for my wife's fashion brand (undergoodies.com). Pressure? What pressure?

Active 132d ago
Joined Sep 17, 2024
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