Same Idea, Done BETTER π
These two videos are about the exact same car. But one has nearly double the views in half the time. Why? YouTube is a game of packaging. The top video used psychology to get more people to click. Here's how: 1. Contrast Look at the color choices between each thumbnail. The top one has a clear separation between the background and subject. That makes it more clear compared to the bottom one. 2. Composition In the top thumbnail, the creator is kneeled beside the car to emphasize it's size, making it more visually interesting. The bottom one has the creator partially hidden by the car and doesn't achieve the same effect. 3. Clarity The title from the bottom video is long, wordy, unclear at a glance. The top video is shorter, straight to the point and easy to read quickly. Conclusion: Packaging is how you tie your idea, title and thumbnail together. Your video exists in a sea of others on the homepage and you have only seconds to make an impression and get the click. Clear = Clickable