May '25 • YouTube & Branding 📷
Videos Aren't Performing? Here's Why. 👀
Long form YouTube videos have 3 elements that convince the viewer to click. Idea, Title & Thumbnail.
Getting all 3 right can be the difference between wasting your time, and pumping out viral hits.
IDEA: Whether you're a niche or broad creator, the best ideas provide a lot of value to the audience you serve. This is the most important part, a good title and thumbnail paired with a bad idea will still perform poorly.
THUMBNAIL: This is usually the first thing your viewer sees when looking at the home page. Your thumbnail's goal is to grab attention and build curiosity so that the viewer stops to take a longer look at your video.
TITLE: Viewers usually see this last, so use it to provide more context, or spark more curiosity from the thumbnail.
Every YouTuber I've worked with over 1 Million Subscribers do this process before they ever record the video. It's that important. If people don't click on your video, they'll never get to watch it.
1
1 comment
Videos Aren't Performing? Here's Why. 👀
powered by
skool.com/free-skool-3618
Grow your personal brand on YouTube, nurture your audience, convert better than ever!
Suggested communities
Powered by