Access here: https://docs.google.com/document/d/15haNX-lMOiXmqnvhZYeTRpjKJcWvH9kfyb4oAWDAapw/edit?usp=sharing Please post new high quality science and articles below. I will update the Google Doc over time.

Want a simple, proven strategy to get more clients—without spending a dime on ads? It’s called the “Can You Do Me a Favor?” method. @Pete Cerqua taught me this, and we’ve refined it into a more powerful version. (Sexier name pending… 😉) Here’s how it works: ✅ Step 1: Ask for Feedback, Not Sales Reach out to people in your network with: 📩 “Hey [Name], can you do me a huge favor? I’ve started a personal training business, and I’d love your feedback on a workout. You don't need to sign up—just want your thoughts and some practice. When are you free?” ✅ Step 2: Always Ask for a Referral No matter how they respond—yes or no—follow up with: 💡 “Who else do you know who could help me out?” ✅ Step 3: Repeat at the End of Every Free Session Once they come in for the workout, ask for another referral before they leave. 💡 This strategy alone can add 10-20% more leads to your pipeline every month! Watch the video below for more thoughts from me on this strategy! 🔥 Want more strategies that drive referrals & business growth? Join us LIVE on Feb 21st at 9:30 AM ET for an exclusive Masterclass & Q&A with Luke Carlson (CEO, Discover Strength). 🎥 Recording only available to HIB (Premium) — but you must attend live to ask questions! ⚡ Limited spots—register now before it’s full! 👉 Join HIB here to secure your spot! Join Today 💬 Drop a comment if you’ve tried this or if you have any questions! ⬇️ Yes... I am obsessed with Matrix GIFs.

I used to think I needed a special certificate to be a personal trainer, BUT I found out that in Ireland—and most countries—personal training isn’t regulated. This is great news for you as a HIT trainer—let me explain why... Most personal training certificates might teach you some basic anatomy, physiology, and maybe biomechanics. But they won’t teach you how to deliver an amazing HIT workout. Some of the most respected and successful HIT businesses only get certain certifications to "play the game" and look "credible." But here’s the thing—did you know most clients don’t even know much about personal training certifications? They just want to know you’re “certified” in something. It makes much more sense to invest in something that not only makes you “certified” but also gives you the skills, knowledge, and confidence to train people safely, effectively, and efficiently. These successful businesses know the best investment is a certificate focused on high-intensity strength training. That’s why they choose HITuni. Thousands of HIT trainers and studios trust HITuni to learn the skills they need to be great HIT trainers. I took a HITuni course myself, and it helped me deliver great workouts, keep my clients coming back, and get referrals—all without having a formal background in exercise science. If you want to be a great trainer and avoid wasting money on certificates that aren’t made for HIT, use my special code to get 10% OFF any HITuni course → When you choose HITuni, you’ll get: - The most complete and easy-to-follow education in High-Intensity Training. - The newest exercise research and tips in a way that’s simple to use. - Support during your learning so you can become an elite HIT trainer. - Skills to help improve fitness and health—for yourself, your clients, and others. - Fun, easy-to-use online courses with everything you need to succeed. If you want to become an exceptional HIT trainer who makes a real difference in people’s lives—without spending years figuring it out or wasting time on general certificates—click here now →