Just got through security at the airport after a quick family visit… and this stopped me in my tracks. A massive frozen Mercedes logo. Front and center. And of course, the copy: Tested at -40°C Because it’s Mercedes-Benz. How do you say “premium” in five words or less? Mercedes just did. Rate this copy from 1-10. P.S. Mini hack—there’s great copy all around you. Pay attention, get inspired.

I’m Daniel. I sell luxury watches. Been doing it for almost a year now. I write copy too. And… I’m usually the first Luxembourger people ever meet. No, it’s not a burger. But it is one of the richest countries in the world (and no one knows it exists). Now living in Dublin. Let’s connect.