Been working on a couple of website projects recently, and one thing keeps popping up: many entrepreneurs treat their website like a digital brochure instead of a business asset. From my perspective as a designer, I’ve noticed three areas where websites usually underperform: 1. They don’t clearly show what problem the business solves. 2. They lack a simple, obvious next step for the visitor. 3. They look good but aren’t optimized to actually bring in leads or sales. Curious to hear from everyone here — what’s the #1 mistake you’ve seen (or even made yourself) when it comes to websites for your business?"