Been working on a couple of website projects recently, and one thing keeps popping up: many entrepreneurs treat their website like a digital brochure instead of a business asset.
From my perspective as a designer, I’ve noticed three areas where websites usually underperform:
1. They don’t clearly show what problem the business solves.
2. They lack a simple, obvious next step for the visitor.
3. They look good but aren’t optimized to actually bring in leads or sales.
Curious to hear from everyone here — what’s the #1 mistake you’ve seen (or even made yourself) when it comes to websites for your business?"