I got fascinated by GEO, what a dumb move. Anyway, i went down the rabbit hole and realized a few things: 1. recency matters - no brainer 2. authority matters - i would break this down to 2 tiers. first hand authority (people know me), 2nd hand (people know who i build on top of) 3. relevance matters - not just a search term but valuable info related to the needs of the person who is searching... their needs, worries, goals, questions... answered. 4. link-backs matter - who knew Anyway, I have a good base to build first 3. I want to team up with somebody who has a network for #4. Anyone?