I got fascinated by GEO, what a dumb move. Anyway, i went down the rabbit hole and realized a few things:
- recency matters - no brainer
- authority matters - i would break this down to 2 tiers. first hand authority (people know me), 2nd hand (people know who i build on top of)
- relevance matters - not just a search term but valuable info related to the needs of the person who is searching... their needs, worries, goals, questions... answered.
- link-backs matter - who knew
Anyway, I have a good base to build first 3. I want to team up with somebody who has a network for #4.
Anyone?