Hey there! The feedback from our AI Visibility Boot Camp in July was incredible. A lot of people asked if there was a way to take it further. Here is what we are toying with. In 2025 it is not just about maps. AI is pulling from reviews, content, video, and every multi modal signal to decide which local businesses succeed or fail. We are thinking of launching a program where we build the full AI Visibility system for you. Then over 8 weeks we show you exactly how to use it and, most importantly, exactly how we are selling it right now for $7500 to $15,000 per client. This would not be for everyone and it will not be cheap. But if you want to get ahead of where AI is taking local business, this could be the thing. If we open it up, would you want to see the details? Comment below and let us know! Brian & Mike Maps Liftoff Team

Just wanted to share a quick win after implementing what I learned from the AI Visibility Bootcamp, especially using the Orwellian writing prompt and adding a contrary point of view to my content. I had a blog post that originally went live in January 2025, but it was never indexed, basically dead on arrival. Last week, I rewrote it using the techniques from the bootcamp, and to my surprise, it got indexed in under 5 hours. Even better? It’s been a week now and it’s still holding strong, no internal links, no schema, and no deindexing. Huge thank you to @Brian Willie and @Mike Clay for the training and guidance. This is real proof that how we write matters just as much as what we write. Hope this gives a bit of encouragement to anyone revisiting old content. These methods actually move the needle.

Quick heads-up: Office Hours will be on pause next week. I’m hitting the road for a 2-week cross-country trip with my son to celebrate his graduation. We’re soaking in some long-overdue father-son time—and I’ll also be linking up with Brian Willie during the trip. (Stay tuned… might sneak a few takeaways your way. 😉) BUT—here’s where it gets really interesting... To make up for the pause, I’m hosting an exclusive Mogul-only MasterClass called: “The Death of the Homepage: How AI Search Is Turning Google Into a Recommendation Engine” Thursday, May 22 11am PST / 2pm EST 3-hour deep dive Zoom link will be placed in the Skool Calendar for Mogul Members Replay only available to live attendees We’ll unpack Google’s SGE (Search Generative Experience), how it’s rewriting the rules of local search, and why your homepage might be the last place you want to send traffic in 2025. This is survival training for local brands—and the kind of shift most business owners won’t see coming until it’s too late. After the session, the training will be packaged and sold as a paid course. So if you’re a Mogul member, block out your calendar. You’ll want to be there live. By Attending Live, You will get - Access to the Course - All the handouts and worksheets - The POST Workshop Supplemental training (the following week we will have a follow-up Office Hour ONLY for those who attended to ask questions after having time to absorb things) - You will also get Mike's NEW prompt engineering course that massively upskills your PROMPTING Game. This is a new, unannounced course that will be made available in Skool If you’re still on the free tier, now might be a good time to ask yourself: Is it time to level up? For now, save the date and get ready to think differently about everything you know about your website.

I hope everyone has been having a great week. I wanted to post a quick win. I had been working on my site to get a 10 mile radius covered for my client. I did a report today to see what the results looked liked and I loved what I seen. She is beautiful!! Thanks Brian and Mike I am truly grateful to you both!

Hey there, This might be the most important post you've read in the last year. There’s a massive shift happening right now in local search — and most agencies and business owners have no clue it’s already affecting them. It’s not just about Maps rankings or website traffic anymore. That was the last game. The new game? AI-driven platforms — like ChatGPT, Google’s AI Overviews, Perplexity, and Alexa — are now answering people’s local questions directly… ...without showing your website. ...without showing your map listing. This is what’s called a zero-click search — and it’s exploding. And not just on Google, but directly in chat bots. Soon, most people will only get their answers inside a chat bot. No one clicks. No one visits. They just read the answer and move on. The Big Fat Problem: If your business — or your client’s — isn’t showing up in those answers, you're gone. No clicks. No calls. No visibility. Just… missing from the conversation entirely. And here’s the kicker — you won’t even realize it’s happening. Your rankings might still look fine. Your site traffic might not tank. But leads will slow down. Clients will start asking questions. And you’ll have no idea why. This is exactly like the Maps vs Organic wake-up call back in 2016 or so, but now it’s happening across every modern search surface — and it’s spreading fast. We’ve been thinking about putting together a low cost training that shows what’s really going on here — and how to fix it before it’s too late. If we did that, would you want to see it? Just hit reply and say “interested” if this sounds like something we should put together. Warmly, Brian and Mike Maps Liftoff Team