Howdy everyone - I'm opening up my calendar and exploring new projects. Here's what I've been doing professionally, but I'm genuinely open to creative applications or adjacent opportunities: Product Design & UX: 5 years simplifying key flows for mobile and web applications to improve business metrics like conversions and retention. I work with SaaS and B2B companies, but open to other industries. Fractional or project-based work welcome. Content & Strategy: Writing and ghostwriting for LinkedIn, building my newsletter Product Potion, and helping people set up and grow on Beehiiv. I handle everything from content strategy to execution. If you need help with any of the above, think my skillset could apply to something I haven't thought of, or just want to grab coffee and chat about what you're building, I'm down. Always happy to learn more about what everyone's working on.

Who here loves collaborating? Share what type of collaborations you’re open to.

Hey everyone! I wanted to share an idea with you real quick… We’ve been doing some pop-up events for the Inner Circle lately, and they’ve been going really well. It got me thinking, it would be awesome to start hosting more frequent gatherings for the community. I’m looking for 2–3 people who’d be interested in leading events for Arizona Entrepreneurs. We’ll still have our big Inner Circle event each month, but I’d love to add weekly meetups to the mix. If you’re interested in leading one of these, just vote on the poll and I’ll follow up with more details!

Most founders think their product failed because of bad marketing or bad timing. But after watching dozens of digital products crash at launch, here’s what I found: They built something that solved their problem, not their users. Stakeholders think they're the "target user group." 🥴 When you’ve lived the pain, your brain skips ahead. The solution feels obvious to you. But your users? They aren't there. Sticky products understand this disconnect. They don’t just solve a problem. They solve it in a way that matches how people think and behave. Here are 3 principles I’ve seen turn forgettable tools into sticky, profitable products: 1. Recognition > Recall People won’t remember to use your thing. Build it so they recognize the moment it’s needed. 2. Progress > Perfection Users abandon complex solutions. Give them a quick win, not an over-the-top transformation. 3. Social Proof > Feature Lists Nobody cares about your 47 features. They care that someone like them saw a result. I’ve been building digital products that blend UX psychology with strategy, and I just launched Product Potion (shameless plug), a newsletter that breaks down how to make products (and content) people actually want to stick with. 📬 Check out Product Potion — it’s free, fast, and weirdly useful. And if you’re building something: What’s your biggest focus right now? (I’d love to tailor some content to help with these)

Every business has an area that could benefit from faster growth. If you could accelerate one part of your business right now, which area would you choose and why?