Hey everyone! I wanted to share an idea with you real quick… We’ve been doing some pop-up events for the Inner Circle lately, and they’ve been going really well. It got me thinking, it would be awesome to start hosting more frequent gatherings for the community. I’m looking for 2–3 people who’d be interested in leading events for Arizona Entrepreneurs. We’ll still have our big Inner Circle event each month, but I’d love to add weekly meetups to the mix. If you’re interested in leading one of these, just vote on the poll and I’ll follow up with more details!

Most founders think their product failed because of bad marketing or bad timing. But after watching dozens of digital products crash at launch, here’s what I found: They built something that solved their problem, not their users. Stakeholders think they're the "target user group." 🥴 When you’ve lived the pain, your brain skips ahead. The solution feels obvious to you. But your users? They aren't there. Sticky products understand this disconnect. They don’t just solve a problem. They solve it in a way that matches how people think and behave. Here are 3 principles I’ve seen turn forgettable tools into sticky, profitable products: 1. Recognition > Recall People won’t remember to use your thing. Build it so they recognize the moment it’s needed. 2. Progress > Perfection Users abandon complex solutions. Give them a quick win, not an over-the-top transformation. 3. Social Proof > Feature Lists Nobody cares about your 47 features. They care that someone like them saw a result. I’ve been building digital products that blend UX psychology with strategy, and I just launched Product Potion (shameless plug), a newsletter that breaks down how to make products (and content) people actually want to stick with. 📬 Check out Product Potion — it’s free, fast, and weirdly useful. And if you’re building something: What’s your biggest focus right now? (I’d love to tailor some content to help with these)

Every business has an area that could benefit from faster growth. If you could accelerate one part of your business right now, which area would you choose and why?

Imagine you’re in front of your ideal client with just 30 seconds to explain what you do. What would you say to grab their attention and make it stick?

What’s up guys! We had such a great time at our last pickleball event so we are planning on hosting another one on Wednesday, June 4th. Let me know if that day works and if you are able to make it!