May 30 • Free Value 💰
Why most digital products fail in 30 days (and the 🧠 behind the ones that stick)
Most founders think their product failed because of bad marketing or bad timing.
But after watching dozens of digital products crash at launch, here’s what I found:
They built something that solved their problem, not their users.
Stakeholders think they're the "target user group." 🥴
When you’ve lived the pain, your brain skips ahead. The solution feels obvious to you. But your users? They aren't there.
Sticky products understand this disconnect.
They don’t just solve a problem.
They solve it in a way that matches how people think and behave.
Here are 3 principles I’ve seen turn forgettable tools into sticky, profitable products:
1. Recognition > Recall
People won’t remember to use your thing.
Build it so they recognize the moment it’s needed.
2. Progress > Perfection
Users abandon complex solutions.
Give them a quick win, not an over-the-top transformation.
3. Social Proof > Feature Lists
Nobody cares about your 47 features.
They care that someone like them saw a result.
I’ve been building digital products that blend UX psychology with strategy, and I just launched Product Potion (shameless plug), a newsletter that breaks down how to make products (and content) people actually want to stick with.
And if you’re building something: What’s your biggest focus right now?
(I’d love to tailor some content to help with these)
Building a product or offer
Growing an audience or content engine
Designing better UX or onboarding
Getting clarity on what to focus on
Something else (drop it in the comments)
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Why most digital products fail in 30 days (and the 🧠 behind the ones that stick)
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