VSL: video sales letter (clearly states ur offer) CRM: customer relationship management (monetizes ur offer) My first VSL was a big reason I won the Skool Games. I wrote it in 1 day. Edited it in 2. 3 days total. This one? Shot across 30 countries. All of 2025. 7 continents. Both work. So whatβs the difference? Nothing. Most of u arenβt losing because your VSL isnβt good enoughβ¦ youβre losing because you havenβt made one. (seriouslyβ¦ almost no one on Skool is leveraging this yet) Build something simple. Or go all out. Doesnβt matter. Just ship it. P.S. That little goose u see everywhere? His name is Wingman. Heβs been quietly running the show this whole time π