I Built SelfScale with AI Tools. Here's What Nobody Tells You.
I built https://selfscale.app — a content scheduling tool for creators - using AI coding tools. Claude, Cursor, the works. It took months, not years. No dev team. Just me and an AI that writes code. Sounds like a dream, right? Here's the cold hard truth. The Dream: Day 1: I described a feature. The AI built it. I felt like a god. Day 30: Something broke. I had no idea why. The AI "fixed" it by breaking something else. Day 90: I've rebuilt the same feature four times. I'm managing code I don't fully understand. What I Learned: AI gets you 80% there fast. The last 20% - production bugs, API changes, security gaps - that's still on you. Documentation becomes your product. I spend more time writing context docs for the AI than I do on features. Without them, every session starts from scratch. You're not coding. You're directing. Different skill. Different ceiling when things break. Why I Built SelfScale Anyway Because I was tired of the content hamster wheel. Post for a week. Fall off for two. Feel guilty. Repeat. I needed something that could write like me — not generic AI slop — and let me schedule everywhere without living in five different apps. So I built it. What It Does - Learns your voice. Feed it your content. It captures your style. - One dashboard. 12 native integrations: LinkedIn, X, Insta, YouTube, wherever — schedule from one place. - Canva built in. Pull your designs directly into posts. - Skool alerts (beta). Get texted when someone posts in your community. The Ask I built this to solve my own problem. Now I want to know if it solves yours. Try it free for 7 days at https://selfscale.app. Poke around. Break things. Tell me what sucks. There's a chatbot in the app — just tell me directly. Your feedback shapes what gets built next. - Bill