As a florist, for almost 10 years I did 3 minute segments in a women's variety show 8-10 times a year in exchange for weekly flowers for their set. So my flowers were on all those years, too! I created all kinds of content: still shots of me and the TV personalities with the flowers, and also since the lighting was so good, in the down time they usually let me take pictures of the arrangements themselves. Then the video footage of the spots. I was supposed to receive a professional copy and that never panned out. If I had my sister or a friend along, they could use my phone and capture. I ended up capturing some taking a video of it on the TV, so not great quality. I created posts before airing, during and after. It's important to leverage any kind of appearance and use the shots on social, website, blogs, and wherever we have media. The most benefit? Increased credibility, and the chef you see below hired me as his in house florist after meeting me on the set, and having a need 6 months later and remembering my unique designs.