We need a thread for gratuitous fun: Stuff that has nothing to do with marketing, business, copy, daily emails... but that is fun for fun's sake. (Even a little bit of fun is better than none.) I'd like to kick things off with the attached (and real, not AI) photo of a beaver, which I put in an email a long time ago, apropos of nothing. If you have jokes, funny pictures, memes, ideas for "disconnected infotainment," put 'em in here. On Fridays... or really on any other days.

I'm curious about how you guys set subscription terms and what your considerations are. I know most people offer monthly and yearly, and some people even offer a lifetime. But then folks like Ben Settle and Daniel Throssell only offer monthly. The idea of upselling folks to a yearly or lifetime is appealing to me (for cash reasons), but also... what if I regret having certain people and want to remove them for... misbehaving? Much simpler to cancel and refund monthly subscribers than longer-term subscribers. I even read two emails recently, one from Daniel Throssell and another from Alin Dragu, where they talked about misbehaving subscribers... So... anyway... what are your thoughts? How do you decide on subscription terms? If you offer a yearly or lifetime subscription, have you ever regretted letting some people in?

This is called Daily Email House. But I know less than 10 people who are sending daily emails here. So, what's stopping you from doing that? Lack of offers? Lack of practice? Something else?

I'm curious what comes to mind for you when I say "most overused marketing case study of all time"? Have you heard some instructive story about a business or a brand a million times from a million different people? If so, what is it? I'm fishing for an answer here. Let me know what yours is, and I will tell you what mine is.

I build it and pay for the setup. Bit over 50 peeps said you’d bid on this thang, between this group and my email list, so here we are: Bidding is now live for a completely “done for you” email business in a box. - I’ll buy you a year of Kit Creator.  - My techies will set up your account, build your opt-in page, take care of all the annoying bottlenecks that stop you from sending emails…  - I’ll help load up your list with your first 50 subscribers (the hardest ones to get) so you aren’t emailing into the void. - I’ll give you a “Super Affiliate” product to sell and keep 90% of the profits, for life. That way you aren’t blasting out “dear diary” entries with no sales pitch.  - I’ll give you a complete “Operating System” to grow your list with OTHER PEOPLE’S best readers and buyers.  - I’ll give you a script to negotiate “off market” discounts on cheap cheap cheap newsletter ads to grow your list for pennies on the dollar…  - I’ll give you a “hit list” of 50 hot newsletters in your niche to build these affiliate deals, complete with contact info so you don’t have to think about growing your list at all.  - I’ll give you DAILY email prompts for an entire YEAR. You will NEVER need to wonder “what to write about” or stare at a blank page for 7 hours trying to “force” an email out.  - I’ll give you a personal “crash course” in writing entertaining and FUN emails that people want to buy from, and want to keep reading for years…  - I’ll be your “Email Wingman” for 30 days of support and Q&A, to make sure your emails meet my quality standards, and there’s NOTHING stopping you from hitting SEND today, tomorrow, and ten years from now…  - And by the time we’re done, you will have a humming “startup” email biz you can be proud of—your very own “pond” from which to fish for the rest of your life!  Now… This ain’t all biscuits and honey. I’m looking for someone who will actually use this. I’m looking for someone who actually WANTS to build an email biz.