Alright team — quick update for everyone here. I know it’s been quiet inside this Skool group for a bit. That’s on me. I’ve been up and down trying to figure out the best platform to build what we’re doing… and I finally found it. 💥 The Heroic App is live. This will be our new home base for everything — training, challenges, mindset work, live classes, and community. It’s got all the same features we’ve had here (and then some): ✅ Community feed ✅ Live training sessions ✅ Private challenges ✅ Full programs — kettlebell only, bodyweight only, stress 101, and more ✅ Access to ebooks, protocols, and resources It’s $17.99/month — or you can use the code I’ll drop below to lock in 50% off for life ($7.99/month). Plus, there’s a 7-day free trial so you can explore it risk-free. link to join The Heroic App: USE CODE “HEROIC50”for 50% off FOR LIFE! https://my.playbookapp.io/heroicindustries/programs/heroic-base-program/33227 👉 The Skool group will stay open for now, but I’ll be putting my main focus on the app through winter and into the new year. That’s where I’ll be dropping new training, hosting live classes, and running Heroic Challenges. If you’ve been waiting for the right time to re-engage — this is it. ⚔️ Join the Heroic App, lock in your discount, and let’s start the next chapter together. Comment “APP” below and I’ll send you the link + code.

so what about that app

I’ve been putting a ton of time and energy into something I’m really excited about — a brand-new Heroic Industries training app. 💻 Why this matters: - A better way to track your progress - Simple, clear workout delivery - Built 100% around the Heroic Industries vision Some of you have been using TrainHeroic — this will feel similar in function, but it’s a new platform built just for us. Right now, I’ve launched our first program on it: Heroic 28 (revamped) ⚡️ - ✅ All bodyweight - ✅ Low-barrier entry — perfect if you’re restarting or want to move without tons of equipment - ✅ Straightforward but effective I’m also going to keep building this Skool group as our higher-level hub: - 🧠 Deeper conversation & strategy - 🤝 Community and connection - 🎯 Support beyond just the workouts If you’re already here, you don’t need to pay anything extra — this is your space to grow and ask questions while using the new app. 👉 [I’ll drop the link to the app/program here soon — jump in and check out the Heroic 28.] Let’s build this out together. 💪🔥 Comment below if you’re in or if you’ve got questions about how it works!

What’s up, brothers — I’ve been a little quiet lately, but for good reason… Big changes are happening. I’m in the lab revamping the Hero Builder Protocol — the elite 1-on-1 coaching experience designed for tactical men who are DONE being average. This isn’t just workouts. This is a 12-week deep dive into building the complete Heroic Man using our 4 Pillars: 1️⃣ Strength – Personalized training + nutrition to build lean muscle, drop body fat, and move like a savage. 2️⃣ Mental Resilience – Build discipline, consistency, and clarity under pressure. 3️⃣ Violence – Striking, grappling, shooting, protection. Become capable—not just fit. 4️⃣ Leadership – Forge your mission, lead yourself, lead others, and live with purpose. We tailor every part of the program to YOU: ✅ Custom workouts ✅ Precision nutrition ✅ Tactical application ✅ Weekly coaching ✅ Real results I just earned my BJJ purple belt, and I’m bringing in even more experts in violence and leadership to level this up. Want to be a beta tester for the new protocol before it rolls out to the group? Comment “HERO” below or DM me directly and we’ll talk next steps. Let’s get to work.

🔹 DEADLIFT & BENCH PRESS – WHY THEY MATTER FOR TACTICAL ATHLETES 🔹 When it comes to maximizing strength and performance, the deadlift and bench press are non-negotiable. Both lifts develop absolute strength, power, and resilience, which directly translate to real-world performance in law enforcement, military, and first responder work. 🔥 DEADLIFT: The Ultimate Test of Full-Body Strength The deadlift isn’t just about moving heavy weight—it’s about efficient force production and structural integrity under load. If you’re in a high-stakes profession, you need: ✅ Explosive strength – Picking up and controlling heavy objects (or people) under stress. ✅ Core and posterior chain dominance – A strong back, glutes, and hamstrings protect against injury. ✅ Grip endurance – A weak grip is a liability in any physical confrontation. 🔹 Key Technique Points: ✔ Take the slack out of the bar before initiating the pull. ✔ Optimize hip height and lat engagement for better leverage. ✔ Avoid excessive back rounding or straight-legged pulling, which can cause inefficiencies or injury. 💥 BENCH PRESS: Upper Body Power & Pressing Strength For tactical athletes, pressing power matters—it’s more than just chest strength. The bench press builds: ✅ Explosive power – Critical for pushing, striking, and upper body endurance. ✅ Shoulder stability – Helps protect against injuries common in combatives and heavy gear loads. ✅ Transferable strength – Pressing mechanics carry over to tactical applications like breaching and weapon handling. 🔹 Key Technique Points: ✔ Grip width affects range of motion—adjust for max efficiency. ✔ Foot positioning determines force transfer (maximize leg drive). ✔ Bar speed is king – Improving velocity under submaximal loads leads to bigger lifts and better performance. Final Takeaway Strength is a skill. Whether it's deadlifts or bench presses, the goal isn’t just lifting heavy—it’s lifting with purpose. Tactical athletes need to train for durability, power, and longevity. Make every rep count.