Landing page jumps to bottom/contact form on Meta in-app browser
Hey guys! 👋 Really excited to join this group! I have something strange happening on a clients landing page when coming from Meta mobile ad and I was wondering if anyone could help. I’m running Meta ads for a real estate agent (selling properties) and the campaigns are still getting healthy traffic/click numbers, but the landing page conversion rate has suddenly dropped significantly. At the time the drop happened, I asked the client’s marketing person whether any website changes had been made on the landing page that could had effected conversion. I also noticed they had updated the agent’s photo. Their response was that no technical changes had been made and only some visual elements had been updated (visually nothing so significant that would cause the conversion to drop) Later on, while testing the ads more carefully on mobile, I discovered something strange: - When I click through the link from a Facebook or Instagram ad on mobile, the page automatically jumps/scrolls straight to the contact form section on the bottom of the page, skipping through all the content on the properties - The ad URL itself is correct (no anchor link to the form) - But when opening the landing page normally via Safari/browser (on desktop and mobile), it opens normally at the top of the page so the issue seems to be in the Meta/Facebook’s in-app browser I asked the marketing person again if anything had changed, and they said they had only changed the site to a new visual theme. So now I’m wondering:Could a new WordPress/theme update introduce some kind of behaviour that would cause this? (Without the marketing team being aware of this) I asked Chat GPT and inspected the site with DevTools, and it noticed that the page has a fixed CTA button using the #contact anchor link. It’s assessment was that Meta/Facebook’s in-app browser may be automatically triggering this anchor scroll behavior on mobile — either by itself or together with the cookie popup — even though the actual ad URL does not contain an anchor link.