Today I want to share the biggest update in LeadCapture’s history. We’ve officially launched LeadCapture Next Gen. This is a brand-new platform rebuilt from the ground up. I want to explain what it is, why we built it, and what this means if you're currently a LeadCapture user. If you want to skip this post and get the full story, you can read it here https://leadcapture.io/blog/next-gen/ Before anything else, I want to address the most important question right away. LeadCapture Classic is not going anywhere. The platform you’re using today is now called LeadCapture Classic. Classic will continue running. It will continue to be supported. We will continue maintaining stability and performance and shipping fixes where needed. Nothing is being shut down. Nothing is being forced. Nothing is changing about your existing forms. Going forward, both platforms will run in parallel. You can keep using Classic exactly as you are today. Or you can begin using Next Gen. Or you can use both. The choice is yours. So... here's why we built Next Gen LeadCapture started in 2019 from a simple need. I wanted a high-converting multi-step form built specifically for lead generation. At the time, there really weren’t many tools designed for performance marketers and lead gen teams who needed flexibility and control. Yes, Typeform and Jotform existed but at the time I don't think you could easily integrate into Unbounce and I never liked their UI. So I built one a simple multi step form with a developer. Over the years, LeadCapture grew. I made a lot of mistakes along the way, tried taking it to unfit markets, and eventually discovered where the platform currently has best product-market-fit. During this time, we rapidly added features, integrations, verification, routing, enrichment, and builder improvements. We moved fast and shipped what users needed. It was never, and has never been easy. I've lost developers to war, some to not being able to keep up with pace, some to me just having high expectations regarding performance.. and like most platforms that evolve over time, we accumulated technical debt because of the above. The architecture is still best-in-class (AWS + Python/React), but the code base itself, is very hard to ship new, cutting-edge features in.

Hey everyone, dropping a super valuable resource here. The founders of Leadzolo (one of our most successful LeadCapture users, top 10% ), Kyle Sulerud and Drew Carrell, share their full journey of how they built their hybrid agency to over $25 million in revenue in four years. They pull back the curtain on the challenges of scaling an eight-figure digital agency, the simplicity of their model, and how they built a business that allows them to take time off and pursue the lifestyles they love, from traveling the world to running ultra marathons. https://thatagencygroup.com https://usejuiced.com - 0:00 – Introduction: A $25 Million Agency Doing $1M/Month in Revenue - 0:20 – Learning the Agency World the Hard Way (Warrior Forum Advice) - 1:11 – Scaling from Freelancer to an 8-Figure Agency - 2:10 – The Founders' North Dakota Trip and the Full Leadzolo Story - 3:09 – The Problem with Masterminds and Courses Run by Non-Operators - 4:33 – The Truth About Profitability and Revenue Peaks (Up to $1.7M in a Month) - 5:10 – Why “Learning on Somebody Else's Dime” is a Huge Disservice - 6:12 – Who This Show is For: From Freelancers to $1M/Month Agency Owners - 7:11 – What to Expect: The Entire Agency Journey Mapped Out - 8:33 – The Problem with Short Agency Podcasts and the Need for Deep Content - 9:19 – Starting with the End in Mind: Our Hybrid Agency Model and Proprietary Software - 10:40 – Our Promise: No Gatekeeping Content or Selling Information - 11:59 – Engage With Us to Drive Future Episodes - 12:53 – Join Our Free Agency Community: ThatAgencyGroup.com - 14:55 – The Current Model: Simple, Not Complicated - 15:46 – The Hybrid Agency Model Explained (Pay-Per-Lead vs. Retainer) - 17:01 – How Our Software Monetizes More Leads and Solves Client Pain Points - 19:45 – 16 Team Members Managing 450 Active Clients - 20:18 – The Complexity of the Old Retainer-Only Agency Model (20 Clients with 16 Staff) - 21:46 – Why Our Agency is Hands-Off and Automated - 22:57 – The High Cost of Client Communication and Unnecessary Complexity - 23:49 – Selling the Result: The Ultimate Benefit of Pay-Per-Lead - 24:55 – Why We Don't Use SOPs for Intelligent Team Members - 27:39 – The Guru's Take: “If you need SOPs, you have shitty team members” - 28:10 – Tracking the Right KPIs (Including Hourly for $20k/Day Ad Spend) - 30:00 – Hiring Problem-Solvers Over SOP-Followers - 31:36 – Grant Cardone and Real-Time KPI Tracking - 32:53 – Why We Run a Virtual Agency - 34:39 – The Expense and Feasibility of an In-Person Office - 35:08 – Drew's Traveling Lifestyle (8 Cities in 6 Weeks) - 36:19 – Keynote Speaking and Live Lead Calls on Stage - 42:19 – How Leadzolo Provided Drew's Dream Lifestyle - 42:43 – Kyle's Lifestyle: Family Man, Running, and Backpacking in Minnesota - 44:27 – Focusing on High-Level Projects and Not Talking to Clients - 47:20 – Kyle's Passion: Building and Scaling an Agency - 48:43 – Creating a Simple Business That Allows You to Do the Things You Love - 50:33 – Next Episode: Starting as Freelancers

Progess update First some quick resources. If you missed it, here's the first thread - Weel 1intro post: https://www.skool.com/leadcapture/follow-along-as-we-build-a-mortgage-lead-gen-brand-from-scratch-leadcapture-mastermind-members-only I’m moving fast, but only working on this a little at a time. Brand + Funnel Setup - Brand site is mostly set up along with all disclaimer requirements (I could keep going but there's no point, so stopping there) - Three lead funnels built (more on that in a sec) - Unbounce landing pages are live and mobile-optimized - Meta + IG accounts are set up - Pixels/tracking installed across the brand site and funnels - Funnels QA’d Buyers LeadCapture naturally gets inbound from people looking for leads — usually mortgage LOs, real estate agents, and insurance agents. Normally I refer these out (especially FEX), but for LOs I’m going to lean into this and see if I can build a list of buyers. Two LO buyer leads came in this week looking for refi leads, so I’m seeing if they’re interested in what we’re offering here. Plus, I’ve got my friend who we’re launching the first step with. Somewhat related, I’m expanding my network with more buyers across the industry. I’m planning to build a vetted buyer list that others can tap into (more on that in another thread). Coming Up This Week I'm going to launch a couple of campaigns at very low spend just to warm up the ad account, get approvals, and test basic mechanics. Not trying to scale yet , purely setup and testing. First campaigns: - Campaign #1: Refi - Campaign #2: General home equity assessment A Couple of Key Points 1) Angles + Hypotheses Hypothesis #1:Positioning the funnel as a home equity assessment will drive high-volume, high-intent leads. I'll still run more generic funnels (“Get matched to a lender for the best refi rates”), but I’m also testing a Home Equity Score approach where they get an actual score on the thank-you step.

Saw a post on LinkedIn about the recent regulation changes in Texas. Still need to dig in more, but my first take is this: if you’re capturing TrustedForm certs, OTP-verifying your leads, and using solid consent language, you should be in the clear. Here’s the bigger point, LeadCapture is being built with compliance at its core. We’re the only form/funnel builder that makes compliance this push-button easy. So if you’re already following best practices, there’s no reason to stress. In fact, while compliance can feel like a headache, I see it as a real competitive advantage.

This landing page layout has generated over 1 million qualified MVA leads... When I first saw this type of page performing, I thought: “Seriously? This basic thing?” But when you break it down against the LIFT model (credit to Chris Goward at WiderFunnel), it makes perfect sense. Let's dive into it: 1) Relevance -- The headline mirrors exactly what the prospect is searching for. No guessing.. you know you're in the right place when you land on the page. 2) Value Prop -- Most legal pages say, “Fill out this form to speak with an attorney.” That’s boring. It feels like work. This one though, “Find out how much you can be compensated today.” It anchors the reward. Huge psychological edge. 3) Clarity -- The design is almost too simple. But clarity beats “pretty” design every single time. A hill I'll die on. 4) Anxiety -- This is where so many pages screw up. Confusion and friction kill conversions. This page lowers anxiety by: - Leading with the outcome (get compensated). - Starting with a zero-friction question (injured or not?). - Offering a free case evaluation. - Using a real face + social proof so people know who’s behind the form. 5) Distractions -- Legal landing pages usually look like a Christmas tree. Flashing popups, tons of CTAs, content overloaded. This one cuts it all out. One path forward, no noise. 6) Urgency -- The only piece that’s missing here. If I were running this, I’d test urgency copy like: “Only X free case evaluations left today.” Sometimes that can backfire though, so I'm always careful when adding urgency. This page also uses our Lead Engage feature, that little popup in the corner. There’s something about having a face looking back at you that makes you want to engage, especially when it triggers on exit intent. (Only available on LeadCapture, by the way.) I think this is the perfect example of what I’ve been saying for years: you don’t need some over-engineered “funnel” to convert. You need a page that’s stupidly simple but built on the right principles. And to that point, we’ve shifted our roadmap and what we're working on a bit... we've got something HUGE in the works to make building these kinds of high-converting pages even easier. It’s going to be game changing. I don't want to say too much yet, but you can probably guess what it is. Stay tuned for updates