Hi everyone. I’m new here, saw an ad on facebook about this community and decided to join. I recently started on Upwork as a freelancer and would love to gain more knowledge on best practices and tips on optimal use to gain clients.

Think of your Upwork profile like a website. In SEO, if your website isn’t optimized with the right keywords and structure, clients can’t find you. The same goes for Upwork: your title, overview, and skills need to be strategically optimized so the right clients notice you. Small changes like adding client-focused keywords or clarifying your services can make a huge difference in how many invites you get. As an SEO expert, I’ve seen how proper optimization drives results and the same principle works perfectly for Upwork profiles. Have you tried optimizing your profile this way? What changes gave you the best results?