Everyone has been asking me how we're running profitable paid ads, to low ticket products, that lead to our premium programs. And I keep telling them, "I'm not the paid ads expert!" But my ads manager is :) So I asked him to teach a workshop and do a Q&A for our Profit Architecture clients - and he said YES!! If you want to submit a question for the Profitable Paid Ads workshop + Q&A, ​you need to enroll in Profit Architecture by tomorrow​ ⏱️ The workshop is happening LIVE next Wednesday December 11th, but we need to collect your questions in advance to make sure the training covers as much as we can based on your needs! So ​join Profit Architecture​ today, submit your questions about running paid ads by tomorrow, and then attend the paid ads workshop LIVE next week or catch the replay! Profitable paid ads depends on having profitable funnels, offers, and messaging in place first - so you need everything in Profit Architecture as a foundation to make paid ads work. Our strategy is a combination of cold ads to low ticket offers, retargeting, and special segmented ads only to specific people based on behavior. At the workshop, we'll be answering all your biggest questions like: - What type of creative is working best right now for courses + digital products - How much we spend and how it breaks down - What to look for in your metrics - How our strategy works - breaking down ads to low ticket, ads to premium program, and retargeting - so much more! ​Join us in Profit Architecture today​, and you'll be able to submit your own question for next week's Profitable Paid Ads workshop (for clients only!). I can't wait to share this with you! Ads have really changed how I work this year and have taken a lot of pressure off me having to drive all our marketing and lead gen forward. For me, it's felt like a shortcut and I am doubling down on ads in 2025!

I never thought I could love a spreadsheet so much 🥹 I am sooo not a spreadsheet person. Like at ALL. But this one is different. This one makes me feel clear, focused, and ready to rock. I’m talking about the ultimate brain-filter tool for chaotic, "100-ideas-a-day" CEOs: the Priority Matrix. The Priority Matrix is a series of questions and filters that I run every idea, project, initiative and decision through in order to decide *when* and how we should incorporate it into our plans. Honestly, it’s the closest thing to magic for planning and setting timelines that I have ever found. I created this powerful tool because I really struggled with setting priorities and knowing what to work on NOW that is going to actually move the needle, vs. what should be done next month or next quarter. You run all your projects, ideas, and “could-do’s” through the Priority Matrix, and you realize exactly what order of operations you should be doing them in! Now, I don’t even have to use the spreadsheet for it all the time - I can do it in my head in just a few moments! The Priority Matrix is just ONE piece of my Map Your Model signature planning system for course creators, coaches and CEOS. ​🎉 Get the entire Map Your Model system here for just $22!​ (If you don’t like spreadsheets, you can totally do it in a notebook too - we give you a whole workbook you can print out or use on your tablet). You get instant access to all the magic: - The printable workbook! - The fancy pants Priority Matrix spreadsheet! - The step-by-step video walk-throughs and training! - The real-time recorded workshops taking clients through the process, so you can follow along! You’ll see why my clients *rave* about this workshop and toolkit! It's time to get clarity, take control, and make a PLAN for exceeding your big, dreamy goals next year. 🎉 ​Map Your Model​ is back - just in time to plan for next year! Know exactly where your sales + revenue are coming from, how many leads you'll need, and what projects to focus on when for maximum profitability, ROI, and leverage in 2025.