One pattern I keep seeing across markets:urgency changes everything. Emergency services tend to show: • Faster decision-making • Fewer quote shoppers • Higher close rates on calls vs forms Curious if others running traffic are noticing the same trend this year, especially across different verticals. (If easier to chat off-platform, Telegram: @sbamm13)

Hey guys, how do you collect the number for SMS remarketing in pay per call if the customer is not putting it in a form field ? Or do you put a form field and collect it before asking them to call ?