Just had a super focused call around client acquisition with Cold Email Wizard and the gang (everyone's either signed 5 clients or added $10K/ month in revenue in the last 30 days). Some nuggets: • oscillating between seasons of lead generation and fulfilment (building a client acquisition system for consistent lead flow and then creating systems; lead gen, getting clients, getting results, getting referrals) • offers w/ guarantees, risk reversals and evidence (social proof in the form of results/ case studies and video testimonials) do way better • technical services that don't have a clear or tangible ROI are about proving competency • short form content offers are ripping but there's high churn (LTV 3 months) • average time 80% focus on fulfilment, 20% on lead gen (avg approx 35 hours of focused work) • average client churn is extremely low indicating focus on client success The guys were also talking about YouTube for business and here's what I picked up. - They're not actively generating leads on YT - They use it for SEO bumps and inbound traffic - Trust building (a lot of the times these folks get inbound leads on TW, LI and they just direct them to their YT video and i guess people find professionally done YT channels credible)

Story time because anyone can do this with an offer: A few weeks ago I noticed there was a trend was just starting to happen on Twitter -- ChatGPT prompts. After collecting a few of them I noticed most of them were just surface level and didn't actually explain how to use them at all so I spent an hour putting together my own notion page and outlining the specific way you'd us each prompt. This went viral reaching almost 850k people. I made my money by being the only person to plug an offer in their giveaway to https://aicontentreactor.com/. It was an affiliate link because I didn't have my own offer that I could put together that quickly, but I knew everyone participating in this would find Rob's course interesting. In the end I made $225 and anyone (even with like 100 followers) can repeat this same formula. It's a lesser known way to drive traffic to an offer, especially as a small account like mine. __ One thing I wish that I did different though was use Gumroad or another platform to capture their emails. I screwed up because I had no way to retarget everyone with the affiliate offer other than manually DM them (and that was broken)

What mine have in common; They are hippy business hybrids Sam Ovens https://www.youtube.com/c/samovenstv Eben Pagan https://ebenpagantraining.com/ Aubrey Marcus https://www.youtube.com/c/AubreyMarcusPod