Decoding success · Zenpreneurs

Decoding success

Just had a super focused call around client acquisition with Cold Email Wizard and the gang (everyone's either signed 5 clients or added $10K/ month in revenue in the last 30 days).

Some nuggets:

• oscillating between seasons of lead generation and fulfilment (building a client acquisition system for consistent lead flow and then creating systems; lead gen, getting clients, getting results, getting referrals)

• offers w/ guarantees, risk reversals and evidence (social proof in the form of results/ case studies and video testimonials) do way better

• technical services that don't have a clear or tangible ROI are about proving competency

• short form content offers are ripping but there's high churn (LTV 3 months)

• average time 80% focus on fulfilment, 20% on lead gen (avg approx 35 hours of focused work)

• average client churn is extremely low indicating focus on client success

The guys were also talking about YouTube for business and here's what I picked up.

They're not actively generating leads on YT
They use it for SEO bumps and inbound traffic
Trust building (a lot of the times these folks get inbound leads on TW, LI and they just direct them to their YT video and i guess people find professionally done YT channels credible)

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