... for someone, and it always will. But it might be perfect to someone else. That's the thing about marketing, you will never have a perfect message to everyone, so you will always need to target. Are you paying auditors and marketing experts to help you improve your brand? That's good, but do they get what you're doing, do they get what your client wants? Or are they just trying to fit you in a box that will make you look like everyone else that worked with them? On Roast & Promote you can submit your website, about page, ads and content to be roasted by a variety of people. I'll tag members that are relevant to what you do. So you get roasted by people who are walking the same path you are. And it's free! Why Roasts? Why not audits? Because I'm having fun with my brand, I'm targeting Skoolers who are building their businesses the same way that I'm building mine, without the fear of experimenting things out and having fun. People who know that community is about building relationships and learning with interaction. If you're bothered by the sillines of my BBQ posts and dragon lore, this is not for you. And that's perfectly fine. What about you? Who are you trying to target with your message? Are you willing to get roasted to find out if the copy is landing for the right people?