Today I took part in a parade in my home town. I was part of a dragon 😂 I usually sneak away and let my other friends run around 🤪 but there weren't enough people this time around so I had to do what I had to do 💪

TLDR: FortNine made a brilliant marketing video that doesn't feel like marketing at all. Instead of pushing their leather key wrap, they spent 5 minutes explaining the fascinating science of why leather beats all synthetic materials - then Ryan literally got dragged on asphalt by a motorcycle while wearing each material to prove his point. The synthetic alternatives got destroyed, but the leather held up. The genius move: They only mention their product at the very end, after you've watched real crash testing and learned genuine materials science. By then, buying the key wrap feels like the logical conclusion, not a sales pitch. Result? The product sold out. The takeaway for other companies: Lead with education and curiosity, respect your audience's intelligence, and be willing to put your money (and skin) where your mouth is. People share educational content, not ads. ------------------------------------------------------ (Sponsored by me 😂 - you can support this community by using this affiliate link when starting your free 14-day Skool Trial. Thank you!) So I just watched this incredible video from FortNine, and I had to tell you about it because it's basically a masterclass in how to sell stuff without making people want to punch their screen. You know how most motorcycle gear companies just scream about their products being "THE BEST" and "MILITARY GRADE" and all that nonsense? Well, Ryan from FortNine took a completely different approach, and it's genius. ⚫ The Setup That Actually Makes You Care Instead of starting with "Hey, buy our leather key wrap," the guy opens with this fascinating question: Why can't 300 years of industrial innovation beat a piece of cow skin? Like, seriously, we've invented space-age materials, but leather is still the king of motorcycle gear. That immediately got me hooked because I genuinely wanted to know the answer. This is so much smarter than the usual "Our product is amazing because we say so" approach. He made me curious before he tried to sell me anything.

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Yes? Well, here it is... 😂 You can watch it instead of doing those important things you were planning to do today 😉

Task: To each sentence from Day 2 add what your clients should do instead. Paste your sentences from Day 2 + the additional information in the comments 👇 If you're using the tracker, check off your day here