I lost a weight-loss challenge to a phone number. The prize was a cruise. My wife and I never had a honeymoon. So yeah, I was all in. I did the research. Fixed my sleep. Started walking with a weighted pack. Skipped the sketchy stuff on the shelves. Points came from muscle gained. I put on 3.75 pounds in 11 weeks and tied for second. The winner was listed on the leaderboard by his phone number. No name. He didn't just win. He lapped us. To score what he did, he'd have needed about 6.4 pounds of muscle in those same 11 weeks. Do the math on that and draw your own conclusions. (Rumor had it the sketchy stuff was involved.) Second place. Again. This time the prize was a shaker cup and a $40 gift card. (It's always a shaker cup.) I gave up my mom's Christmas cookies for that shaker cup. And cake on my own birthday. A life you can't live in isn't a lifestyle. I did finally win one. $200 gift card and a free hoodie. The hoodie was out of stock. lol. Here's what I actually kept from all of it. The stuff that moved the needle was never the extreme stuff. It was sleep, water, walking, enough protein, and lifting. Boring. And mostly free. That became The SHAPE Protocol™. Sleep, Hydration, Activity, Protein, Exercise. In that order. It's also the name of my Skool community, built for busy parents and business owners who are tired of starting over every Monday. If that's you, come find us. (Still waiting on that cruise, by the way.)

How does a personal trainer with a degree in Exercise Science end up gaining 85 pounds?? One at a time. lol. Life is interesting. Change happens slowly, and we don't really notice it when it's changing. It's only after several years that we look back and see a difference in who we are versus who we were. Personally, I made a decision to leave the fitness industry to focus on building a secure foundation to raise a family. So in a sense, I made a trade. I traded my gym for more structure, more responsibility, and a steady income. From there, I did what good partners do. Every decision I made was intended to allow me to be a better provider in the future. I chased promotions. I said yes at the office. I spent more time commuting further away for better opportunities, and I made less time to focus on myself. And my wife, she's a doll. She took care of the things that I didn't consider. When my pants were getting too tight, she bought me more comfortable pants. Stretchy jeans are legit, by the way. But when stretchy jeans become too tight, she would buy me a larger size of stretchy jeans. Now, along the way, there were several attempts to get back into shape, but all of them were met with the same struggles, the same disappointments. And the same result of me ending up back on the couch in the same, if not worse, position. 8 years later, we're married and we have a son. A picture on a boat on vacation slapped me right in the face to show me what I had become. A poor example for my son. That photo changed everything for me. I had one final attempt to do this and make it work. So I went back to the foundations. I fixed things one at a time and slowly stacked one habit on top of another. And it worked. My boss at work noticed some things about me changing, started asking questions, and started implementing similar processes into his own life. Within 90 days, he had lost 22 pounds. My buddy Matt, same story. Within 90 days, he was down 20 pounds. Both of these guys are busy. One a business owner, one a manager on night shift managing union employees, following in my footsteps and seeing amazing results.

To all the father's out there are work hard and make a better life for their family. I wish you the very best today and i hope your day is amazing!

If you run a business, lead a team, or operate at a high level... (but feel like your health takes a backseat when work ramps up) This is for you. Most high-performing men don’t struggle because they lack discipline. They struggle because their energy system isn’t stable under stress. Long days. Late nights. Inconsistent sleep. Evening alcohol to decompress. Workouts that may (or may not) start strong and fade by Thursday. It’s not a motivation issue. It’s a structure issue. What This Is I’m offering a limited number of free 20-minute Energy Diagnostics. This is a structured clarity session where we: - Walk through your typical weekday (wake to sleep) - Identify where energy is leaking - Pinpoint whether the breakdown is recovery, stress load, alcohol patterns, or system design - Clarify what would need to change to stabilize performance This is not a workout plan. Not a fat-loss pitch. Not a hype call. It’s clarity. If there’s a strong fit to work together, I’ll tell you. If not, you’ll still leave with actionable insight. Who This Is For - Fathers 35+ - Founders, operators, or community owners - Men who carry responsibility - Professionals who are capable in business but inconsistent in health - Those who want structure, not motivation Who This Is Not For - Anyone looking for a quick fitness trick - People who need daily hype - Men unwilling to execute If this resonates, comment “Energy” below or DM me and I’ll send booking details. Let’s identify what’s actually breaking down... and fix it permanently

By focusing less on tools and methods and more on these three things. 😬 Speaking their human language, not jargon and fluff words, that my ideal client is think at 2am when they are spiraling… I promise you they aren’t saying “I wish I had an accountability framework” “if only I had a mindset mastery course” “I want 6 pack abs in 30 days or less” 😝 Infusing my personality into my text copy… cause there is only one of me in the world, and it’s what sets my group apart from everyone else’s in the same niche. 🚀 Making sure my images and text copy is mobile friendly, which means no hugs blocks of text, no run over with bullet points, and those reviews in images are actually readable on mobile. If you need some help with the above, we have an about page tool called the FAFO tool in our free Fix your Funk community that helps you get all this and more squared away. It takes what’s normally an ego death experience and makes it bearable, and gives you the results for easy copy and pasting to your about page that’s unlike anything you have ever gotten from a chat bot before 😉