How to Become a Go To Market Engineer (Advice from 20 Top GTMEs) What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google) The rise of the GTM engineer

Hey everyone, I’ve put together a beginner-friendly video explaining what GTM Engineering actually is and how to think about it from scratch. I’m sharing this here as a resource for anyone who’s just getting started or still trying to connect the dots. When I first came across this space, it wasn’t very clear what people actually did or how everything fit together, so this is my attempt to simplify that. In the video, I cover: - What GTM really means - Why most setups are broken - What a GTM Engineer actually does - How systems replace manual work I’ve attached the video below so you can watch it directly. If anything is unclear or you want me to go deeper on a specific part, just drop a comment.

Would love your feedback: - What did you find most useful? - What would you want to see more of in future sessions? - Anything I should do differently? Drop your thoughts below — this helps me make the next ones even better 👇

I'll be recording it and sharing afterward - I know some of you might just be working or in different timezones and sometimes you need to rewatch things. But I really encourage you to join live. Here's how to get the most out of it: - Camera on - Mic on - Be somewhere you can actually engage — not just passively listening This is the first session so we're keeping it high-level. I want to hear what your goals are so I can actually help you get there. Come ready to talk, not just watch.