What's the one thing that, if you could get rid of it, would catapult you to success in the next 90 days? I asked myself this question yesterday. As usual, I didn't have a good answer. So I made a list of 10 possible answers (actually ended up 11). I personally found some interesting stuff at points 9 and 11: #9. Lack of focus on the things that have made me money, and doing more of that, instead of experimenting with new things all the time #11. Lack of followup with people who have expressed interest in an outcome What's your one thing (or 11), that, if you could get rid of it, would catapult you to success in the next 90 days?

Yesterday this group had 483 members. Today it has 474*. Over the past 24 hours, I've removed 10 people from this group, following up on this discussion on written rules. As proof, I am attaching 10 "churned" profiles of former House members, with yesterday's churn date. I'm not holding up these removed ex-members to shame them. I have nothing against them personally. But rules are rules, and Daily Email House has its rules. As a few people commented in the discussion I linked to above: Enforcement is key. No sense in having rules if you're not going to enforce them. I'd also add, not only is enforcement key... but public enforcement is key. Yeah, maybe somehow you project a different vibe if you have rules and you stick to them in private, behind the curtain, where only you and the person you're dealing with are privy to what went down. But it helps the objective of the rules massively if you make a public showing of enforcing rules. That way, the rules don't just punish the transgressors, but are a reminder and an encouragement and even a reward for everyone else who did not transgress. This doesn't apply to just kicking people out of communities for not engaging: - It's the same thing with deadlines for your promos to your email list - It's the same when dealing with disrespectful readers or clients or partners - It's the same for turning someone away from your offers, because he or she is not going to get value out of those offers, and you've set a policy for yourself to not sell to people like that In each case, enforcement is key... and public enforcement is the Golden Key. (*) Daily Email House yesterday had 483 members... minus the 10 members I removed makes 473... and yet the group now has 474 members? A few days ago, I finally filled out the necessary fields to make this group discoverable via the Skool discovery network. Today a dude found Daily Email House via Skool, and asked to join.

My theory why it's easier to make friends when you're young: Because you do exciting stuff together. You play sports together... You go to the beach together or go for a concert together... You sit in class together (not so exciting) and study for the same exams (kind of exciting, if you're a nerd) and hate the same teachers (very exciting). When you grow up, interactions with others become reduced to: Sitting together at the same coffee shop... Talking... Nodding and smiling at each other. It's hard to really form a bond over coffee and some nodding. It takes cooperation, activity, a shared goal with an emotional outcome, even if it's trivial, to bind us to other people. And as for in-life, so for on-line. Which gets me to my question for you... How can we as a group here, inside Daily Email House, do stuff TOGETHER? What would that even look like? Something that isn't just sitting in the same coffee shop (or Skool group)... "talking" (eg. posting or commenting in here)... "nodding and smiling" (liking posts or comments)? Something that involves cooperation, actual activity, a shared goal? I don't know. I hope you have ideas, and that you will share them. I'll consider them all earnestly. And if you've been in this group for any length of time, you know that if you toss up an idea, there's a good chance it will become reality. Thanks in advance.

[Image attached] I sent one email and won an affiliate contest that Liz Wilcox was running last month. Now to be fair, I made so few sales with that one email that I even gave up on promoting before the deadline (I still ended up winning the contest because... people buy at the deadline). Also, I would never have participated in this affiliate contest had the winning prize not been a solo email to a list of 15k people who are interested in email marketing. I'm not sure exactly what my point is except good things happen when you email daily: - You have more opportunities to promote stuff so you can take more risks... - People build a relationship with you so they trust you and your recommendations more... - You get better at writing for sales, and you can promote stuff in a way that sounds both attractive and congruent (I promoted Liz's offer by specifically calling out it goes against everything I preach and do) In summary: Email daily. Make a $1k offer (or an affiliate offer). Pay for a house (or win a contest).

I'm curious what you think: Why do sales calls typically convert at 20%-50%... ... while sales pages typically convert at 2%-5%? If you had to put it down to just one thing?