Comfort often looks like a response to failure or perceived unsuccessfulness. If I: -Fail a certification exam (or too apprehensive to approach higher levels) -Open the wine shop only for it to close in the first yr -Open the restaurant that closes in a yr -Start the online business that doesn’t produce All of these things can damage one’s ambition, crushing their will, stifle motivation to the point of resorting back to the comfortable option, in attempt to survive. The expense of comfort isn’t necessarily monetary but it is certainly a time sucker. Not offering a revelatory answer to comfort or complacency here just using this safe space to share thoughts.

Do people really like these low calorie wines? Are they really any healthier? Like who really prefers Diet Coke over coke?

@Sedale McCall yeah I know the answer from the trade. I am wondering if consumers really like the wine or do they like the messaging.

@Debi Coffield that pine ridge white and that brown Chardonnay got my shop wit much traffic!

@Sedale McCall that Dom Pichot I mentioned is almost Demi sec with a little RS that sweetness with the spiciness of a lot of our Cajun food down here is killer.

I loath those riedel burgundy/pinot noir glasses, too big for anything and the opening too small to fit fingers in to wash. They’re just obnoxious.

@Tahiirah Habibi for real tho, literally the most inconvenient drinking utensil ever. I’d rather drink wine out of a coffee mug.

@Tahiirah Habibi yup i sell more wine at the shop and I get booked more now because I don’t posture up my presentations. More of ‘us’ are into hearing about wine in a familiar vernacular. My brother told me that ish be boring so I save the wine-speak for Texsom.

@Sedale McCall bruh tomato leaf! For real! How bout them smell Kits? They mess me up every time.