😤😤😤

Not because comfort is bad. But because it’s sneaky. Comfort looks like being practical. Like sticking with what already works. Like choosing the option that won’t embarrass you, cost you, or force you to explain yourself. So you repeat it. Again. And again. Not because it’s the best choice. Just because it’s familiar. And familiar feels safe. Until you realize nothing has really changed. Most people aren’t stuck because they lack options. They’re stuck because comfort keeps choosing for them. Just something I’ve been noticing.

... Because let’s be honest it’s never really about the wine. It’s about sticking with what feels familiar because it’s safe. Because you already know you won’t regret it. Because choosing something new feels like a risk you don’t feel like managing tonight. Funny how we do this with drinks, with routines, with decisions we say we’ll change “soon.” Not because we can’t choose better but because familiar feels comfortable. Anyway. Back to my predictable order 🍷

Within a short time, 100+ of you have joined the Skool. The energy is high, the logic is landing, and it’s clear we are building something that doesn't exist anywhere else. As we move toward the next phase of Wine-ish, I’m looking for those of you who want to be 'Founding Architects.' These are the members who want to move from theory to execution - people ready to own the room and help me shape the future of this culture. The Founder Invite List is now open. If you want early access to the Special Founders Rate and a seat in our first Live Masterclass before the doors officially open. Time to lock in your upgrade!

Say it here...