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The Booked Out Blueprint
3 members • Free
2 contributions to The Booked Out Blueprint
Mar 19 •
What have you tried in the past?
Marketing can feel HARD. And frustrating. I think it’s mostly because marketers want you to be overwhelmed so you just hire them instead of attempting to DIY, but regardless, there’s genuinely a learning curve! What methods have you tried to grow your business? Instagram? Pinterest? Paid ads? Flyers around town? How well did your attempts work? Link to your business, tell me what kind of person you’re hoping to attract in your business, and I’ll give you a few ideas on what to try next!
2 likes • Mar 23
@Lisa Gessel I would love to work with more younger women, but the economic reality is that most are not property owners, so they are simply locked out of having private gardens. I would love to do more consultation with people who want to create collaborative community garden type spaces, but haven't quite figured out my entry there as most people in that demographic just want someone who can fully design something for them. What I do is teach people how to think about design so they can start doing this for themselves instead of depending on outside professionals who are much more expensive and keep the specific knowledge gatekept. Working class people cannot afford a $20,000+ full landscape remodel... But I can teach them to do the same thing for a fraction of the cost, if they're willing to do the work. Personality wise, I think I'm very open, empathetic, nonjudmental but discerning, and like to get attuned to people's specific realities. Most people tell me they perceive me as calm and wise, which I find interesting because I do usually have some underlying anxiety as I have perfectionist tendencies. I am an intuitive systems thinker, which I've learned most people are not, so I try to translate this need for systems and sustainable sequencing into a grammar they can understand and implement. The only time this becomes challenging is when the client has a dream that is far out sizing their capacity, and so they are struggling to hear that I'm not telling them their dream is bad, it's just the order of operations needs to be correctly sequenced so they don't end up burned out. Recently I've had some painful learning experiences where I've had to accept that some people are not actually ready for that kind of structure, because they just want a yes man who will cosign their dream without being realistic about it's implementation.
2 likes • Mar 24
@Lisa Gessel wow, thank you!! This is all very helpful
Mar 21 •
Are you easy to work with?
One of my medspa clients told me they’re not getting booked enough. Within 20 seconds of exploring their website, I found out why! Rather than prominently displaying a “Book Now” button anywhere on their page, the only way clients could request an appointment was by filling out the (almost hidden) “Contact Us” form at the bottom or calling the number embedded in the footer. Many people will pass on a business that makes them pick up a phone to book or buy (yes, it’s sad, even though I fit into this group myself). Make it as easy as possible for people to work with you! On your website, put the primary action you want your clients to take (referred to as your Call To Action, or CTA) in the upper right hand corner in your header, in the main first image/section at the top of your homepage (called your hero section), and sprinkled throughout the rest of your page. Other buttons are tempting to put in these prime spots, like “About Us” or “Our Services”, but you risk getting your website visitors distracted, and then hopping off before they take the action you ACTUALLY wanted them to take! Examples of CTAs: Book Now Schedule With Us Buy Now Request Your Quote Reserve My Spot Call Us
1 like • Mar 22
That's the #1 thing my website needs. The problem with this is that my schedule is very erratic so I would have to constantly be changing it.
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@christine-leaming-7693
I love helping people connect with the earth through personalized coaching and garden consultation
Active 85d ago
Joined Mar 21, 2026