ok. cards on the table. no fluff. pfffttt obvs… I don't do sympathy posts. bollocks to that. but I do do truth ones. so here it is. and look — I don't even know if I should be sharing this or not… but I'm not built to fluff over the real shite… frankly… I think someone reading this needs to hear it… so ey up… here we go go… 𝟮𝟬𝟮𝟱 - life was an absolute MESS. lonely. heartbroken. the kind of year where u just keep putting one foot in front of the other because stopping isn't an option and also because who even has time to stop… and yet… business was the best it's ever been. 🔥 incredible clients. incredible results. best year YET. funny how that works hey… the year ur heart is on the floor ur bank account decides to show up. I'll take it. WOOP. 𝟮𝟬𝟮𝟲 - I made a decision to step back from long term one-on-ones and go ALL in on community. U maybe noticed. because community has always been MY thing. totes always. through my yoga days… my mindfulness days… my dance days… in person… online… business… it doesn't matter… I have always been the one bringing people together. whether it was yoga, meditation, dance, business, Facebook groups, Skool… whatever… I've always loved watching complete strangers become friends, collaborations, clients, support systems for each other. THAT stuff lights me up like nothing else. so I went all in on that. BRING IT. 🔥 𝗮𝗻𝗱 𝘁𝗵𝗲𝗻 𝘁𝗵𝗶𝗻𝗴𝘀 𝘀𝗵𝗶𝗳𝘁𝗲𝗱. 𝗮𝘀 𝘁𝗵𝗲𝘆 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗹𝗼𝗼𝗱𝘆 𝗱𝗼. 😂 𝗸𝗶𝗻𝗱𝗮… 𝘆𝗲𝗮𝗵… over the last few months I've had one of the biggest business lessons of my entire career. one that has cost me financially in a way that totes shook me. one that has tested me emotionally. one that reminded me why boundaries exist and why I need to honour them WAY more fiercely than I have been. that's all I'm going to say on that right now because it's in the right hands… but oh my dog it's been a lot. 🙏 and look I human I have emotions…I feel shit deeply…… it fricken hurt. a lot. more than I expected. more than I'd like to admit. but here we are. keeping it moving. obvs.

make that make sense... ACTUALLY… let me make it make sense… cos it does… and oh my dog it says absolutely everything about what this space is and totes is NOT 😂 Here's the thing about The Backroom… ya literally cannot get it from the outside like… I CANNOT explain it to a cold audience and have them go "YES that's for me"… not because I'm bad at explaining it… obvs … but because what happens in HERE doesn't happen out THERE… and ya cannot describe a feeling to someone who hasn't felt it yet… duh We're a space where people say the stuff that doesn't get said in other spaces… but HOW do I tell ya that… cos if I could say it out there… it wouldn't be the stuff that only gets said in here… ya feel me? We're a space where people feel safe enough to be properly open… to share the real bits… the wobbles… the roots of things… without performing or pretending or editing themselves into oblivion… but HOW do I tell ya that… cos that safety only exists on the inside… totes only on the inside We're a space where we actually GET SH*T DONE YESTERADY… together… no fake scarcity… no performance… no smoke and mirrors… just real epic humans doing the actual thing in real time… but again… ya only KNOW that once ya in it… DUH 😂 so yeah… views went down, conversions did not change… 𝗔𝗡𝗗 𝗬𝗔 𝗞𝗡𝗢𝗪 𝗪𝗛𝗔𝗧 𝗘𝗟𝗦𝗘 𝗛𝗔𝗣𝗣𝗘𝗡𝗘𝗗 𝗪𝗛𝗜𝗟𝗘 𝗧𝗛𝗘 𝗩𝗜𝗘𝗪𝗦 𝗪𝗘𝗥𝗘 𝗚𝗢𝗜𝗡𝗚 𝗗𝗢𝗪𝗡? The inside got MORE fire 🔥 WOOP because THAT is where my energy has been… not on the discovery numbers… not on the page views… not on any of that noise… on the HUMANS already in the room… and right now those humans are absolutely epic and we are doing the most brilliant things together and I am so totes obsessed with every single one of 'em 😂 right now we are four weeks deep into Cash In The Comments… a live series on how to turn ya comment section into ya most powerful sales tool… and oh my dog the shifts happening in real time are summat else entirely 99.9% of the people who find their way into THE BACKROOM don't come through discovery… obvs… they don't come through page views… they don't come through Skool ads

OOOFFF… right… I’ve just sat and PROPERLY gone through the SKOOL GAMES Q1 results, and I’m not even gonna pretend this was a quick skim… this was one of those “there is A LOT here and I need to actually slow down and LOOK” kind of moments… because when you start clicking through communities, founders, links, activity, pricing, you realise very quickly… this is not as simple as it looks on the surface… AND before I even get into this… let me say this clearly so there’s no weird energy around it… this is NOT me saying anything is right or wrong, this is NOT me calling anyone out, this is me looking from the OUTSIDE IN with curiosity and asking… what patterns can I actually SEE when I remove assumption and just observe what’s in front of me… Because when you do that… things start to reveal themselves… 𝗦𝗢 𝗙𝗜𝗥𝗦𝗧… 𝗟𝗘𝗧’𝗦 𝗧𝗔𝗟𝗞 𝗔𝗕𝗢𝗨𝗧 𝗪𝗛𝗢 𝗜𝗦 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗗𝗥𝗜𝗩𝗜𝗡𝗚 𝗧𝗛𝗘𝗦𝗘 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗜𝗘𝗦… One of the first things that hit me was the amount of 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗜𝗘𝗦 that are not being run day-to-day by just the founder… I’m seeing multiple admins across the board… 3 admins, 5 admins, 15 admins, … and that immediately shifts the narrative because what you might THINK is “this one person built this” actually looks a lot more like a 𝗧𝗘𝗔𝗠, 𝗮 𝗦𝗬𝗦𝗧𝗘𝗠, 𝗮 𝗦𝗧𝗥𝗨𝗖𝗧𝗨𝗥𝗘 that is keeping things moving… Now again… not good, not bad… but important… because if you’re sat there comparing your solo energy to what is essentially a machine with multiple moving parts, then you’re not actually comparing like for like… and that matters when you’re looking at growth, activity, and results… 𝗔𝗡𝗗 𝗧𝗛𝗘𝗡 𝗪𝗛𝗘𝗡 𝗜 𝗦𝗧𝗔𝗥𝗧𝗘𝗗 𝗗𝗜𝗚𝗚𝗜𝗡𝗚… 𝗧𝗛𝗜𝗦 𝗜𝗦 𝗪𝗛𝗘𝗥𝗘 𝗜𝗧 𝗚𝗢𝗧 𝗘𝗩𝗘𝗡 𝗠𝗢𝗥𝗘 𝗜𝗡𝗧𝗘𝗥𝗘𝗦𝗧𝗜𝗡𝗚… Because when you actually go into these communities… The Photo Project, Pro Gig Academy, F The Gurus, Eternal Life Tribe, AI Video Bootcamp… different niches, different energies, different messaging… but there was a VERY consistent thread running through a lot of them… These are NOT brand new… We’re talking testimonials from 2025… existing proof… established messaging… audiences that have clearly been building over time… so this idea that these are just fresh communities that popped up and won… doesn’t really hold when you look closer…