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Christian Howes

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67 contributions to Daily Email House
Are you planning to publish a book in the next 3 months?
I just restarted work on a book I want to write... and eventually even finish and publish. My goal is to be done with it in the next 3 months. I also know that some House members, like @Steve Raju and @Tom Grundy are in the midst of publishing their own books. What about you? Do you have plans to write and publish a book, and soon?
4 likes • 18d
Gulp… yes. I am writing and publishing two books. Soon. It was going to be one but I realized that writing two would allow me to be clear about the first one.
0 likes • 17d
@John Bejakovic ahhh..."My overly optimistic book writing plans": I dumped a crap ton of my writings into a magic folder. I wrote an outline. And my friend created The Best AI Of Them All designed to write the book for me In My Voice, perfectly. This incredible robot has been fed with a massive dump of only my writings. I 90% believe him. its a many years-planned project to deliver lessons from the joint- stories, letters, character portraits, music lessons, menhood lessons, Philosophy, freelance hustle, and more... I was stuck because I wanted it to Also be a substantial music education book. But Ive decided to write a smaller, more narrowly framed book that JUST delivers all my teacher training methods to music teachers- as a sort of introduction to my method, which i finished last summer. I can imagine the skepticism on your face.. This would have been done sooner but I am pushing a boulder up a hill already, managing an impact campaign of a feature film. But the book needs to get done now because what else would the upsell or funnel for the film be without a book....
[Critique Request] Lead magnet for Growth Tools
Like everybody else in my little corner of the Internet, I'll be doing a list swap with the Growth Tools people some time in the next month. Since I'm all about getting auction partners these days, I pitched Growth Tools something around auctions. We landed on the idea of providing 3 templates for auction offers. In addition to that, Kody Duncan, who is the Director of Partnerships at Growth Tools, is starting a new newsletter, called Roast My Lead Magnet. Kody looks at a lot of lead magnets every day, and in that newsletter he will be sharing what he's learned. He asked if I wanted him to roast my lead magnet in an upcoming issue of his upcoming newsletter. I sheepishly said yes. But before I expose myself to (even more) public ridicule and criticism, maybe I could get your help and feedback? My "auction offer" templates lead magnet is below. If you're game, give me your feedback. Anything goes: - Overall concept and structure - Formatting - Copy - Tone - Missing ideas that would make this more useful - etc. Thanks in advance. Here's the copy: https://docs.google.com/document/d/1LlfbpwIdv3mcHHRAay2YibXo8NJfwE7ZlhiazX5Qjdc/edit?usp=sharing
[Critique Request] Lead magnet for Growth Tools
2 likes • Mar 25
Amazing work kudos and thanks for sharing!
Price increase promo?
The last few days, I've sent emails to my list offering to help people run a 36-hour promo. A few specific requirements for that promo: 1. An offer you've promoted often, and your list knows about and wants, but hasn't pulled the trigger on 2. A price of $300+ It was surprising to me how many people who raised their hands only had offers in the $27-$57 range. If you want to make more money with your email list, an easy thing you can do today is to raise your prices, because: 1. If the top thing you sell is $27 instead of, say, $297, it takes 11 more buyers to make the same money 2. Selling a $297 product is NOT 11x more difficult than a $27 product, and in many cases it can actually be easier 3. Your overall positioning is way better if you offer something at $297+ rather than if you simply sell $27 offers On that last point: Imagine paying somebody $2k/month for coaching if they only sell a $27 offer. It's possible you might decide to do so, but to me at least, the price disparity immediately puts questions in my mind. On the other hand, imagine paying somebody $2k/month for coaching if they repeatedly sell a $500 course. $2k in this case immediately sounds affordable, and if anything, I'd be willing to pay more and I'd still feel like it's a good deal. So how do you raise your prices and reap the benefits? As with everything else, you start with what you've already got. In other words, simply raise the prices of an offer you already have. You don't have to go to $27 to $297. Any kind of a meaningful increase is likely to make you sales during the promo, and be good for business long term. So lemme ask you: Do you want to run a price increase promo this month? And not feel alone, not feel like you're going to screw things up, not wonder what to do? Vote away below. If we get enough people a-voting, we can make a challenge out of it and run it together.
Poll
15 members have voted
Price increase promo?
2 likes • Mar 11
I’m interested in experimenting with this challenge if I can figure out how to squeeze it in among my other scheduled promotions this month.
Where do you find great* affiliate offers to promote?
A couple days ago I was talking to @Kevin Hood and he asked: "What are your criteria for offers that you're looking to help promote?" My criteria for affiliate offers are pretty damn simple: 1. A real problem that people on my list have 2. A sexy new solution 3. Proof Those 3 points pay off the (*) in my headline above. And now that I think about it, you can add to them a fourth point: 4. A price/proposition that a) makes it likely my audience will actually want to buy and b) makes it worth my while to promote (Put all those four points together and you happen to get the Bencivenga Persuasion Equation.) The trouble is, it's been almost impossible for me to find affiliate offers that really satisfy all 4 of these criteria, or at least to find as many as my audience has an appetite for. I've tried to fix this in various ways, the most effective of which have been: 1. Networking like a beagle at the dog park 2. Starting a community of list and offer owners with the explicit purpose of finding new affiliate offers to promote (ie. starting my own dog park) 3. Working with offer owners on repackaging and repositioning their offers in a way that I know my audience will respond better to (err... I've run out of dog analogies) But once again, too little, too rarely. So I'm curious: Have you promoted an affiliate offer that worked out great for you? If so, where/how did you find the offer?
3 likes • Mar 6
Things that I use. Like Maliha said. If I actually use it, and it actually gets me benefits, then I feel more inspired to promote it. Although it does require for me to promote it that my audience actually needs that thing too. But also what I’m experimenting with right now is offering something in addition to the affiliate promotion itself. For example, right now I am typing this using voice dictation because of an injury. Due to this injury in my right shoulder, I needed a new way to type things. So I found this AI tool that actually is useful for me in sending one-to-one emails because it integrates with my email so I can simply dictate to it and then ask it to put together my one-to-one outreach email and save it as a draft in my email folder. I’m not using it right now because I’m just typing into the school platform but if I did use it my crappy writing would be transformed into elegant and articulate writing 😊 inserted here. Anyway, this tool is allowing me to do at least 10 meaningful one-to-one sales emails every day, which is my current all in strategy for improving my business. And since I love the tool and actually use it, I started promoting it as an affiliate. But I’m offering something extra, which is to teach people how I use it. And the tool actually does a lot more things, but I only use it for one thing and anybody who’s interested in it can learn that one thing on a short zoom call or whatever. If you are apply this to promoting kit, you might say that anyone who signs up for kit can get your top three tips for how to make the use best use of it. Or your top three set up principles. But not just a bonus course of yours. Something that would actually help people implement and get to the first stage of success of using kit. By the way, that’s why I’ve never promoted kit, both because I don’t think my audience will use it, and because I don’t consider myself enough of an expert on how to get people up and running with kit. But I imagine you could help people in the beginning stage of kit to actually use it. And again kit has so many things you can do with it. But if you just teach one or two of the most valuable ways to use it for you, it could be really cool. For example, one of the ways that I use kit is for its products, and specifically for the checkout pages and upsell functionality. I don’t think most people use it that way. But the way that I use it actually helps me, so I would teach that specific thing to the people who buy through my affiliate link. Sorry for the sloppy writing I am injured. It’s the best I can do.
Partner-, client-, or customer-getting riddle
UPDATE: This riddle has been solved. @James Harrison got it in the comments below. But before you go and read James's answer, I highly recommend reading the riddle yourself, and thinking about it a bit, and trying to figure it out on your own. The answer, whether you figure it out or read it later, will be much more useful to you that way. ============== I just got a guy with an email list of 99,000 people, mostly buyers... ... and a proven $10k offer, plus a stable of lower-ticket products... ... say he's interested in handing over his list to me for me to monetize for him, via auction or in some other way. Maybe nothing will come of this. Still, I'm posting it because I'm chuffed about the possibility. Plus, I'm posting it because there's a lesson here that's relevant to you if you have an email list, and if you are looking for partners, clients, or customers. Do you want to guess how this guy and I started talking, and what I did to get him to express interest in working with me? I'll tell you this: - I'd never heard of this guy until two days ago - He didn't come via the "refer me your copywriting client" campaign I ran to my email list last week - I did not send him any kind of cold outreach message - He did not send me any kind of cold outreach message - We didn't meet in a group, a mastermind, a bathhouse, or an orgy So? You wanna guess how this guy and I started talking, and how the conversation turned to partnership in a jiffy? Or you need more information? Ask away or guess away. The smallest bit of thinking about this today will make this lesson stick more in your mind, and increase the odds you apply it tomorrow.
2 likes • Feb 14
Ahh …. It’s all about the 1-1.. you pay personal attention to new qualifying subscribers. I love that. I guess this can be done on other platforms like Instagram as well- ie if someone likes a post or follows, one can learn about the person and reach out to start a friendly no pressure conversation. Congrats!
1 like • Feb 14
@John Bejakovic it’s kind of relieving to me that I’m not a complete loser if I can’t sell people 100% from broadcast emails. Feels like an affirmation that at the primal level we always want to remember 1-1 human to human sales conversations.
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Christian Howes
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@christian-howes-9396
Music educator

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Joined Dec 23, 2024
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