For some of the very new Funnel junkies. If you post info/pics on your page, it will reach only your organic audience(this is people who follow or liked your page). But if you post a video or "reel"...FB send that post out to people outside your organic audience. Obvious it will reach so much more people. (a Reel is more than 2 pics, and you must select how you want to post it "feed" or "reels" or "your groups" or "your story") a lot of people know this, and other don't. Hope this basic info help someone.