some are fricken epic, some totes poop honestly? I wasn’t even sure what I wanted to celebrate, share and invite you to today, would be ready Life has been lifing like a little shitshow But behind the scenes I’ve been in full GSDY-mode —new sales pages, MYM upgrades, sexy ads flying around, everything lining up at the exact effin’ moment like, “Alright Mimi, GO GO GOOOO.” So yeah… it’s happening. if you’ve been feeling invisible online despite having something bloody brilliant to offer… This is the one you’re gonna want. Eyes peeled. It drops later today. And yes — it’s a banger. x x x Tell me, do you want first dibs when it drops?

Right… today’s swearing blooper? I yelled FUCK so loud I’m surprised Bali isn’t filing a noise complaint. So, after announcing yesterday — very responsibly — that I’d get on top of all the DMs I hadn’t replied to… I sat myself down like, “Come on Mimi, let’s get our shit together and reply to everyone.” I go to click “Unread” at the top… and instead, my finger hits “Mark ALL as unread.” ALL. AS. UNREAD. I’ve lost the ones I actually needed to reply to. No idea who I’ve answered. No idea who I’ve ignored. No idea what dimension I’m operating in. Unless I scroll back through hundreds of messages like some kind of archaeologist, those DMs are GONE FFS So yeah… that’s my Tuesday. What’s YOUR swearing blooper of the week so far?

Every month inside The BackRoom, someone rises to the top - meet @Chrisafina Rick (October winner) Not because they shout the loudest. Not because they post the most polished shit. But because they show up like a real human. And this round? That human is @Chrisafina — and she earned this spotlight with pure connection, consistency, courage… and a whole lot of messy-real magic. This isn’t a “cute little shout-out.” This is a full celebration of someone who’s actively becoming the next version of herself in real time. So I pulled her into a call and we went deep — and trust me, you’re going to feel this one. We talked about 🔥 Walking away from a 24–25 year “safe” career with no map, no neat plan B, and a whole lot of guts 🔥 The moment she hovered over the resignation email, stomach in knots, and hit SEND anyway 🔥 How she blends coaching + mentoring + reflection + lived experience to help people wake the hell up🔥 Why the people she works with aren’t a demographic — they’re a mindset 🔥 The ripple effect of backing yourself (kids notice, friends notice, YOU notice) 🔥 How The Back Room gave her the space to get bolder, braver, clearer, and louder in her message This conversation is for anyone who knows they’re playing small…Anyone who’s been ignoring the nudge…Anyone who feels that throat-lump, chest-tight, “I can’t unknow this anymore” moment creeping in. 🎥 Watch the Full Back Room Spotlight with Chrisafina: 👉 https://youtu.be/GmglnQTvByk?si=ezbuWUtTiLPO4A6E Want to know how YOU can land the next Back Room Spotlight? 👉 [Leaderboard Perks — how the f*ck it works] When you watch it, I want you to listen for these moments: - The exact second she realised staying safe was actually the bigger risk - The emotional cycle of doing the scary thing… then doing it again… then again - The energy shift when someone finally backs themselves - The way her story mirrors the shit YOU might be avoiding right now

Some of you are about to feel VERY called out. And some of you are about to laugh so hard you’ll snort your coffee. Either way, if you’re human, you’ll relate. Right. What the effers… I’ve seen ENOUGH… I’m officially launching a Connection RESET because apparently, the internet has broken actual human behaviour. No, it’s not a challenge. No, it’s not an experiment. I’m calling it what it is a RESET. Because holy flaming fuckcakes… from what I’m seeing? Something has gone way off the rails. I’m looking around the online space like: “Sorry… WHY does everyone sound like a malfunctioning Alexa running on 2% battery?” (And FYI — before someone DMs me asking for the Amazon link, I don’t even HAVE an Alexa. Because, well, I dont? okay) Please unclench your knickers. I’ve seen people sounding like ChatGPT with a full-blown migraine, and I’m sat here like: “What is your actual voice though? Do you actually talk like that? Do you say that kinda shit in real life? Because well… I promise you, nobody in Starbucks is out here saying ‘expansive quantum embodiment vibes’ while ordering an iced latte.” And yes — before anyone comes for me — I use ChatGPT. I literally call him Christopher. Yes, I’m weird. No, I’m not apologising. But even Christopher knows I would NEVER say anything online that I wouldn’t say out loud, in my kitchen, in my DMs, or while walking around Bali in my bikini bottoms. Do you hear what I’m saying? It’s not the TOOL. It’s the HUMANNESSSSSSS people are deleting from their own damn mouths. Then there are the peeps writing those generic “✨Love this for you queen✨” comments when what they REALLY meant was “My kid just launched a chicken nugget at my head, I haven’t showered since Tuesday, and I’m running on fumes and a stone cold coffee.” (And yes — I KNOW I don’t eat chicken. Relax. V police… It’s called a saying, pfffttt.) People are nowadays TERRIFIED to say “hi” because what if some random-ass will leap out of a bush screaming:

Drop ONE piece of copy (300 words max) below. I’ll turn it into a hook that makes your audience go weak at the knees — and I’ll break down the brain science behind why it works… because we like it smart, spicy, and a little unhinged AF around here. 👇 Paste it below. Let’s play...