This is something you need to pay attention to on every platform, because if you are posting too much or too little, you are putting yourself at a disadvantage. Before reading this know what you post does typically matter than how much. If you are posting bad content people will not continue to watch. If you are posting good content people will watch. Even if a bad piece of content does well that does not mean it is repeatable. So let’s go through all of the top socials and get an idea. Facebook: As much as possible. I have really been studying Facebook monetization the last few months, and EVERY time I see accounts talk about making thousands, they post as much as once per hour. (See attached video of someone making thousands per month on ads.) However, there is a caveat here, at least for me. You do not want to be annoying or post slop. So personally, I post once per day, but if I have the bandwidth to post more than that, I do not usually hesitate. Sometimes up to 3 posts per day, but spread out. X (screenshot is a post from head of product Nikita): This one is tricky because you will see a lot of contradictions, like big accounts posting slop such as one word posts multiple times an hour. Usually it is either bots, or there is a point where if you are big enough, algos almost do not matter. That said, I find that high quality posts in the morning, afternoon, and evening work. Usually, if you post something very relevant, it also does well, but the algos changed a few weeks ago and hurt discoverability. I recommend one good post, pin it, one good afternoon post, and one evening post if they are all quality. YouTube: Once a day long form and as much as you want short form, just not back to back. You could do 3 short form a day and not get punished. You could also do multiple long form, but it just depends on your content, and ultimately focusing on one video as opposed to getting multiple out, especially for smaller creators, is the way to go. TikTok: Similar to YouTube shorts, you can post multiple a day. Just make sure they are not back to back.

Remember sometimes who sees your post is more important than the amount of people who see it. I had two posts that were absolute duds this week when it came to engagement, but one actually got me a job lead and the other was liked by a high-profile individual. The job lead was my analysis on how to properly prompt AI, and it got 2 likes on Facebook. I kept it up and didn’t delete it, and the next day I got a text from a local college saying they need someone like me. I’m not looking for that particular job right now, but it’s always nice to know. The 2nd was a workflow I built with Claude that was so bad on engagement I actually deleted it (I usually never recommend deleting posts). My first like on the post was by the director of machine learning engineering for Shopify. Just some things to keep in mind if you are feeling down about engagement (: There are definitely times for growth engagement and times for conversions. I'll create an entire classroom on content buckets this month.

The 1st classroom and the video overview are complete and viewable in the classroom. I have MUCH more classrooms I’m going to create, and all of them will be organized and open for discussion in this class. If you have any friends you think could benefit from this group, be sure to invite them while the group is free in January, as it will be free forever. Or at least send them this video!

I was going to wait until next week, but I LOVE this stuff. I just launched a section of the first classroom on understanding platform requirements for monetization. I currently have everything you need to know about getting monetized on YouTube and X, and will add Facebook next week. Just got to classroom on desktop or mobile and you'll see it. Let me know what you think!

Hi everyone, my name is Chris. I’ve monetized YouTube, X, and Facebook into multiple streams of income over the last few years, with my biggest earnings year being 2025. I made enough last year for this to become a meaningful secondary income, so I’m doubling down in 2026. I also have experience running media for four years at FINNCON, a financial content creators conference, where I was able to learn directly from some of the best financial creators in the space about how to monetize. I’m currently around ~50k followers across social platforms, and this year will be my first year doing content creation full time. If you want to learn how to monetize, share your progress with others, and both learn and give back, this group is for you. To be 100% transparent, I’m keeping this group FREE for January. If you join early, you’ll be forever grandfathered in and can even earn affiliate rewards for future members after January. Hopefully, we can even get you monetized on at least one social platform in your first month.