Ever know exactly what you should be doing in your business... but find yourself avoiding it, overthinking it, or talking yourself out of it? Sometimes the problem isn't your strategy. It's what's happening underneath it. That's what I'm talking about in my session, "What's Running Your Business?", at @Brenda Rigney's free Midlife Momentum Summit, November 16–18! I'm joining a lineup of speakers sharing practical insights to help you navigate life and business with more confidence (and hopefully a little less overwhelm). 🎉 Grab your free spot here (in Brenda's Skool community): https://www.skool.com/skool-scale-camp/about?ref=9488c05711954f9ba7bd719cc4432143 And tell me in the comments: What's one business task you KNOW you should be doing but keep putting off? No judgment. I'll go first! 😉

You can have the BEST marketing strategy in the world and still not get results. Not because the strategy is bad! But because your brain keeps getting in the way. You second-guess your messaging before you hit publish. You convince yourself you need to learn one more thing before you can start. You change directions because someone on Instagram said there’s a better way. Or you spend three hours tweaking a sales page because actually selling feels uncomfortable. Here’s what I’ve learned after a decade plus of working with entrepreneurs: Knowing what to do and actually doing it are two VERY different things. 😜 And more information isn’t always the answer. Sometimes you DON’T need another strategy, course, or marketing hack. 👉 You need to figure out what’s making you avoid, overcomplicate, or abandon the things you already KNOW you should be doing. Because you can’t out-strategize a mindset that’s working against you. I’m curious: Which one gets you most often? 🧠 Overthinking everything 👻 Avoiding putting yourself out there 🔄 Constantly changing directions 😬 Knowing what to do but not actually doing it (No judgment. Our brains are very creative little troublemakers. 😂)

Just a little heads up.... there are some changes coming to the Cold Coffee Club! We're talking new offers, new monthly deliverables (based on feedback), accountability tools, and more. This will be an ongoing process through the end of the year (and potentially beyond... 😜), so I just wanted to give a heads up in case you notice things shifting around! I'll announce new things as they come, and will definitely give you a heads up before any resources go away. If you have any questions/comments/concerns/input, feel free to send me a DM!

One of my favorite bits about growing communities are the people who show up consistently, ask thoughtful questions, and keep the energy alive. We've got some absolute legends doing that right now, and they deserve a little shout out! @Tori Studer brings that classroom wisdom into every conversation – a fresh perspective from someone building something new. @Traci Poe is out here helping everyone find their voice and own the room. @Olanrewaju Praise shares real ecommerce insights that make people's eyes light up. @Christine Vabre reminds us daily that our uniqueness matters. @Debra Verrall brings decades of craft mastery and genuinely cares about helping others get it *right*. @Amy Joy shows up with warmth and intention in every exchange. @Kate DuBois weaves together knowledge and community in such a grounded way. @Michael Deibert brings authenticity and passion that's genuinely contagious. If you're reading this and thinking "I want more of *that* energy," jump in – we're always ready for fresh voices!

Welcome to The Cold Coffee Club, where finishing what you start actually happens, and nobody judges you for the third cup before noon 😅. We're thrilled to have some fantastic new faces joining us—let's get to know them! @Yisel C is here tackling that universal struggle: too many ideas, not enough finished products, and joining the club to find the focus and momentum to turn inspiration into reality—something we're all working toward. @Karen Van Graan brings her dream-building expertise from sunny South Africa and Wisconsin (wait, what?! Such different locales!). As a coach and digital marketer, she's ready to help others make their dreams real while finding her own clarity in this community. @Noah Williams is building online and learning as he goes—hungry to pick up wisdom from people a few steps ahead. Time management is his challenge, and he knows the right community can change that. Potential connection with @Mindy Iannelli, who runs Garden of Ease on exactly keeping systems sustainable and simple. @Shelly Martin is an AI workflow automation specialist and podcast host from Kansas focused on cutting admin and scaling smarter. Check out her website engagemoreforyou.com and connect with her on LinkedIn. @Robbyn Fisher is a homeschool mom of 12+ years providing resources and encouragement to other at-home parents—and finishing what she starts is her focus. She'd mesh well with @Amy Joy, who runs Natural Energy Solutions and understands the juggling act of motherhood and building something meaningful. @Sarah Masciantonio is a mom of seven, wife, and pastor balancing it all. Staying in one idea long enough to launch is her current hurdle—something @Michele Hoover knows well; check out her Female Entrepreneur Mastermind, michelehoovercoaching, and michelehoovercoaching.com for guidance on navigating burnout and life transitions as a mom.