When I first started this Skool just a few weeks ago, I called it "The Content Skool." I wanted to keep my options open. But then I had a call with my mentor and friend Evelyn Weiss. Evelyn and I have known each other for over six years. No one in the online business world knows me better than she does. And when I told her I wasn't sure which direction to take, she looked at me and said: "Julia, remember when we met up this summer? You told me: I just want to sit on the couch and write emails." This reminded me of what I really enjoy... Yes, I'm building my YouTube channel. Yes, I know I'm leaving opportunities on the table by not showing up on social media every day. I post sometimes, but my heart isn't in it. My heart is in email. Writing emails is the one thing that has consistently brought me clients over the past six years. It's what I love. It's what I'm good at. It's what I want to teach. So I made a decision: This community is now The Email Skool. Everything you learn here will be about email marketing: → The technical side (DNS, deliverability, sender reputation) → Campaigns and automations → Subject lines that get opens → KPIs and what they actually mean → How to structure emails that convert Could you learn all of this from AI? Probably. But this community is my invitation to you: come along on this journey with me. Learn from my 20+ years of copywriting experience. Ask me questions. Welcome to The Email Skool. Let's write some emails. 💌

Hey everyone! I'm Julia, and I'm so glad you're here. Let me be real with you: this community started as "The Content Skool" – because I wasn't sure which direction I wanted to take. But after a conversation with my mentor Evelyn (who knows me better than anyone in this industry), I realized something: My heart has always been in email ❤️ It's the one thing that has consistently brought me clients over the past six years. ❤️ It's what I love. It's what I'm good at. And it's what I want to teach. So I niched down. Welcome to The Email Skool. What you'll find here: ✅ Free trainings on email marketing & email copywriting ✅ The technical stuff nobody else teaches (DNS, SPF, DKIM, deliverability, sender reputation) ✅ Subject lines, CTAs, and how to structure emails that convert ✅ Campaigns, automations, and KPI interpretation ✅ How to use AI ethically for email copywriting I'm also documenting my journey in real-time – every strategy I test, every "wait, I just figured something out" moment. I'm excited to build this with you, not for you. Your turn: Introduce yourself in the comments. Where are you at with your email marketing right now?