Ever wonder why some emails sell like crazy, while yours get ignored? The Book of Email Copywriting shows you how email copywriting actually works. Grab it here: https://email-copywriting-course-awdmuo1.gamma.site/ Drop your questions in the comments 👇

This community is built around email marketing 🤗 Right now, I want to make sure I’m supporting you where it matters most. So tell me: - Where do you currently need the most help with email marketing? - Is it the technical side, the strategy, or the writing itself? - If it’s copywriting — what feels hardest right now? Your answers help me tailor what we focus on next, so this space continues to work for you, not just in theory.

When I first started this Skool just a few weeks ago, I called it "The Content Skool." I wanted to keep my options open. But then I had a call with my mentor and friend Evelyn Weiss. Evelyn and I have known each other for over six years. No one in the online business world knows me better than she does. And when I told her I wasn't sure which direction to take, she looked at me and said: "Julia, remember when we met up this summer? You told me: I just want to sit on the couch and write emails." This reminded me of what I really enjoy... Yes, I'm building my YouTube channel. Yes, I know I'm leaving opportunities on the table by not showing up on social media every day. I post sometimes, but my heart isn't in it. My heart is in email. Writing emails is the one thing that has consistently brought me clients over the past six years. It's what I love. It's what I'm good at. It's what I want to teach. So I made a decision: This community is now The Email Skool. Everything you learn here will be about email marketing: → The technical side (DNS, deliverability, sender reputation) → Campaigns and automations → Subject lines that get opens → KPIs and what they actually mean → How to structure emails that convert Could you learn all of this from AI? Probably. But this community is my invitation to you: come along on this journey with me. Learn from my 20+ years of copywriting experience. Ask me questions. Welcome to The Email Skool. Let's write some emails. 💌

Hey everyone! You've been asking SO many questions about email authentication, SPF records, and "why won't my domain verify?"—so I made a whole video breaking it down step-by-step. Episode 2 is live: How to Check Your Email Authentication (SPF, DKIM & DMARC) This is the follow-up to the Sender Reputation video, and honestly? This might be THE most important technical thing you do for your email marketing this year. In this video, I show you: ✅ The 2-minute Gmail method to check if your authentication is working ✅ What SPF, DKIM, and DMARC actually ARE (in plain English) ✅ The #1 mistake that's killing your deliverability: Multiple SPF records ✅ Where to find your DNS settings (and what to do there) ✅ How to fix broken authentication step-by-step ✅ Why you should NEVER use your sending domain for other tools Here's the thing: Since 2024, Gmail, Yahoo, and Microsoft REQUIRE proper authentication. Without it, your emails don't just go to spam—they get blocked completely. And here's my embarrassing confession: I accidentally broke my authentication a few months ago and didn't notice. My open rates dropped from 55% to 15% overnight. 😅 So yeah, this stuff matters. 🎯 Quick check (do this right now): 1. Send yourself an email from your email platform 2. Open it in Gmail → Three dots (...) → "Show original" 3. Look at the top: SPF: PASS | DKIM: PASS | DMARC: PASS All three say PASS? You're golden. Keep doing what you're doing. Any say FAIL? Watch the video—I'll show you exactly how to fix it. Watch it here: https://www.skool.com/content-skool/classroom/425739ce?md=00218a4e09bf4bd69db90a8d8183797d And if you want the one-page cheat sheet that goes with this, it's in my free Content Skool community (link in the YouTube description). Drop a 🔥 if you checked your authentication! More episodes coming in this series—we're going deep on list cleaning, email structure, lead quality, and more.

Hey everyone! Just dropped a new training in the Email Marketing Essentials classroom that I think you're going to find really helpful. If your open rates are low, and you have no idea why, this is probably the missing piece. What we cover: ✅ The 3 pillars of sender reputation (your email credit score) ✅ Why your emails might be landing in spam (even if your content is great) ✅ How to check if your domain authentication is broken ✅ The ONE mistake that's killing your open rates ✅ My exact step-by-step process to rebuild a damaged reputation Real talk: I once broke my domain authentication by accident and my open rates went from 50%+ to 15% overnight. In this video, I walk you through exactly how I fixed it—and how YOU can protect (or rebuild) your sender reputation. 🎯 Key takeaway: A smaller engaged list is infinitely more valuable than a huge dead list. Go watch it now → Head to the Email Marketing Essentials classroom 📚 Drop a ✅ in the comments when you've watched it! Julia P.S. I also created a free one-page cheat sheet that summarizes everything. Grab it in the classroom resources section!