Video coming tomorrow... So many golden nuggets 1. Spend TIME getting your list as perfect as it can be. Manually go through and check every entry. It doesn't matter how good the ROYA offer is, if the money bag is ending up in the wrong hands, its not gonna work. The LIST is the most important part of this whole exercise 2. "The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies" - it is required reading for us. 3. If you are hiring a sales person to do this, then STILL as the business owner make the first lot of calls yourself so you can feedback 4. Personalisation - Cedric's Napoleon outreach training we offer is killing it with personalisation. We can also do this with our letters 5. Don't give up. This will take time to get dialled in. Iterate on each mailing. When it gets dialled in, Direct Mail is GRAVY Plus more! Stay tuned for the replay, thanks @Alan Cotter