I thought I was in the business of teaching good marketing...
A LinkedIn post from someone I respect had this to say (summarizing, of course): - If you do not like receiving multi-day welcome sequences, do not send one to your subscribers - If you do not like having to subscribe for a free lead magnet, do not make people subscribe for a lead magnet either In essence, this person was suggesting that those things were not ideal. I respectfully commented, saying: → I've seen some pretty interesting and entertaining multi-day welcome sequences that I've loved, and more importantly, ended up buying something from. Which, as someone running my own business, says a lot. → And, for really amazing lead magnets, if the price is an email address, I'm more than happy to pay. To which they respectfully replied, saying I'm an exception because I operate among a circle of marketers, and that most people do not feel this way. To which my reaction (which I did not voice) was that, if I'm a business owner helping other business owners be better business owners (and marketers, because how else would you sell anything?), same as this person if I might add, then shouldn't we teach them good marketing, and not what we like or don't like? I mean, sure, at the end of the day, we will do what we want to do... that's the entrepreneurial temperament... we like to break rules... but while teaching, should we not teach the rules and leave the exceptions to individual choices? Anyway... thoughts? Those of you who subscribe to me, buy from me, and learn from me... would you rather I tell you feel-good stuff or teach you the rules so you can break them with more clarity and intention behind every decision you make?