1. 20%+ Close rate - How many people are you closing from ALL Offers Made 2. 10%+ Free member to booked call rate or Offer Doc Dropped rate if closing by chat 3. 15%+ Free group about page conversion rate 4. 60-70%+ Show up rate if booking calls or Respond rate after sharing offer doc if by Chat 5. 30%+ Cash collection rate upfront - How much money you collect upfront. 6. 3X+ ROAS - Return on ad spent. 7. 60%+ Profit margin - From all the revenue how much is profit. Once you get to those metrics, focus on getting more traffic to your free group. Which one do you need to focus on? If you have a Free Skool Community Share it in the Comments and Ill give you feedback on your About Page