Hello everyone here 👋 I'm New Here 😄 so excited to be here 💖

After nearly two decades in the creative agency world — guiding everything from big tech campaigns to boutique brand launches — I recently launched a new studio focused on brand clarity and creative direction house for women-led businesses on the edge of reinvention. These days, I’m shifting gears a bit — exploring digital products and tools that help founders build brands that feel as good as they look (and actually work). Felt like this was the perfect place to learn and support! My zone of genius lives at the intersection of strategy and story — where messaging, visuals, and emotional resonance all click into place. Outside of work, I’m a mom to two small humans, a lover of baking treats, and always down to talk shop about branding, business pivots, or the best snacks for a working lunch. 😄 Excited to learn from you all and cheer you on. If you're ever noodling on an offer, brand direction, or big creative dream — I’m all ears. 💬