I got a 6.9% CTR last week on this new campaign I launched, here's the copy that got me these results. What I did differently? 1) Conversational & Short 2) Segmented Social Proof 3) Applicable Lead Magnet Conversational & Short - "I made somebody like you money, find out how much you'll make" - no fluff Segmented Social Proof - I gave referral examples that had a position that was the same as the person I was messaging, I leveraged social proof so I can skip explaining what I do. Applicable Lead Magnet - I interviewed 25 of our clients and asked them what free thing I could make them that would be helpful, they all responded the same way, "a 1 page summary telling me how much I can make and how I can get it". Note: I made a lead magnet before this one that didn't work at all, I interviewed 0 clients prior to making that one, if you don't want to make the same mistake as me, I recommend interviewing your clients before making a lead magnet. If this helped you please comment and like the post!

If you have bad conversions rates and do large volume and you feel like your messages are good, bad leads could be the issue, here's how I fixed it. TRACK - I started by setting up a Zap between LinkedIn and HubSpot that created a new deal for every lead who replies to my messages and the leads company and position. Every time a lead replied and a new deal popped up, I would bucket them into 1 of 3 categories. Qualified & Responded - Interested and qualified people Not Interested - Not interested but qualified Unqualified - Not qualified and not interested After about 1 month of bucketing responses in the deal pipeline I looked at our distribution. Qualified & Responded - 25 leads Not Interested - 99 leads Unqualified - 277 leads 69.1% of our leads were not even the right people... TEST - We find leads in LinkedIn sales Nav, so here's what I did... I started by adding all the filters we currently use, went through every single lead out of 1000 leads and counted what % was our target market, 23% is where it was with our initial filters. Then I removed and added filters, one at a time, and would recount, if it improved the % I kept it, if it made the % worse, I removed it. I also tested some filters like Function on their own. I got this number up to 92% of 1000 leads being applicable. After about 1 month of bucketing responses in the deal pipeline, here's our new distribution. Qualified & Responded - 60 leads Not Interested - 205 leads Unqualified - 190 leads 41.8% of leads are unqualified, still not where I want to be, but much better than before.

So normally I'm super against using ChatGPT for content because it's usually bad. But I found a way to make it work for commenting. 1) Screenshot post 2) Paste in ChatGPT 4o 3) Add prompt below and submit If you see a comment you don't like, add feedback to the prompt, and keep going. "can you please create a 10 word or less question or comment, in my voice, that will make this person feel accomplished and want to respond? Zero in on a specific component of the post, don't make it generic, and try make it zero in, don't use their name in the comment, make it impossible to tell that it's ai writing it, don't let there be an obvious question, and don't be afraid to throw in a short compliment, if it's a repost, do your best to engage the person who posted it. Do not include dashes in the sentence. if the post was a long time ago (over a month ago), consider this in what you say."

I booked 2 calls off 128 connection requests sent, if I scale this across all our accounts that will amount to 171 booked calls this month, 11.4x improvement over last month. What did I do? 1) Found a connection who's our target audience 2) Filtered in Sales Nav for all of their connections 3) Made a lead list using their connections of our target market 4) Sent this message with a connection request to lead list 5) Took 2-3 messages back and forth to book a call Note: 0 angry recipients... MESSAGE TEMPLATE: Look forward to connecting {{first_name}}, your connection [CONNECT NAME] from [CONNECT COMPANY] quilified for [$XXX,XXX] for their [PROPERTY TYPE] community via 45L. Does it make sense to check your properties for 45L as well? Best, Charles EXAMPLE: Look forward to connecting Samuel, your connection Kimberly from Great Lakes Capital qualified for $130,000 for their apartment community via 45L. Does it make sense to check your properties for 45L as well? Best, Charles Lead magnet is a free assessment to see what green incentives their development qualifies for. I had to message them 2-3 times each to get them to commit to a call. Let me know if you want help doing this for your outreach efforts! PS: If this was helpful, it would mean a lot to me if you invited a friend to the group!