This Copy Got Me A 6.9% CTR
I got a 6.9% CTR last week on this new campaign I launched, here's the copy that got me these results.
What I did differently?
1) Conversational & Short
2) Segmented Social Proof
3) Applicable Lead Magnet
Conversational & Short - "I made somebody like you money, find out how much you'll make" - no fluff
Segmented Social Proof - I gave referral examples that had a position that was the same as the person I was messaging, I leveraged social proof so I can skip explaining what I do.
Applicable Lead Magnet - I interviewed 25 of our clients and asked them what free thing I could make them that would be helpful, they all responded the same way, "a 1 page summary telling me how much I can make and how I can get it".
Note: I made a lead magnet before this one that didn't work at all, I interviewed 0 clients prior to making that one, if you don't want to make the same mistake as me, I recommend interviewing your clients before making a lead magnet.
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Charles Dejager
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This Copy Got Me A 6.9% CTR
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Alex Hormozi told me to 10x my LinkedIn outreach at a workshop. This group is where I document my journey to achieve that quest for my business.
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