We're celebrating the the fixers, drivers, protectors and the coaches and encouragers! The dads building families, businesses and dreams! The dads everyone counts on. And as I was thinking about Father's Day today, I realized... We spend a lot of time celebrating people for a day. Then life moves on. The celebrations end. The spotlight fades. But the impact they make doesn't. Neither do the businesses they're building or the communities they're leading. Maybe that's why visibility matters so much. Not because everyone needs attention...but because good work deserves to be seen. So in honor of Father's Day, we are adding a Spotlight Lab bonus through Monday night. The Spotlight Lab was created to help your visibility keep working long after you hit "post." 𝗜𝗻𝘀𝗶𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗿𝗲𝗰𝗲𝗶𝘃𝗲: ✨ A 30-minute creative visibility session ✨ A 24-hour pinned post inside The Directory ✨ 3 done-for-you Pinterest visibility assets 𝗔𝗻𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗠𝗼𝗻𝗱𝗮𝘆 at Midnight CST, you'll also receive: ✨ An additional 24-hour pinned post credit to use anytime within the next 3 months Because every dad deserves the spotlight... and the things you're building deserve more than one day in it. 💙 Celebrating dads today. Supporting visibility for everyone! You don't have to be a dad to take advantage of the Father's Day Spotlight bonus. 😉

And it aint fresh-cut grass or guacamole! @Lisa Drennon is gifting a 𝗪𝗲𝗮𝗹𝘁𝗵 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗔𝗿𝗼𝗺𝗮𝘁𝗵𝗲𝗿𝗮𝗽𝘆 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 to the 177th person to join her community, The Smell of Money, and she only 3 away... so that got me thinking, have you ever experienced how scent can instantly change your mood, attitude, energy, or mindset? Go join and see if you can snag that session for yourself! 𝗢𝗵 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿... Lisa has something new brewing around money, breath, and aromatherapy that we'll be sharing soon. 👀 Stay tuned for details but maybe keep June 29th at 2pm CST open 😉 In the meantime, what is your most favorite sent?

Fun stuff happening inside the community this week! 👀👇 🟡🔵🟣 📅 𝗠𝗼𝗻𝗱𝗮𝘆 | 𝗠𝗮𝘆 𝟭𝟭 ━━━━━━━━━━━━━━━━━━━━ 🕛 12:00 PM CST 𝗟𝗶𝘃𝗲 𝗣𝗮𝗶𝗻𝘁𝗶𝗻𝗴 – 𝗢𝗽𝗲𝗻 𝘁𝗼 𝗔𝗹𝗹 with @Michelle Cyr | Painting for Drawing Dropouts FREE oil painting class open to everyone. Come paint live and see what the excitement is about. 🔗 JOIN HERE 🎥 Replay: In Premium 🕖 7:00 PM EST 𝗪𝗵𝗮𝘁’𝘀 𝗡𝗲𝘄 𝗜𝗻 𝗔𝗜 with @Sondra Verva | AmplifAI Your Business Discover the latest AI tools, features, and strategies for creating scroll-stopping content, videos, images, apps, and more. 🔗 JOIN HERE 🎥 Replay: Inside the AmplifAI Your Business Community 🟡🔵🟣 📅 𝗧𝘂𝗲𝘀𝗱𝗮𝘆 | 𝗠𝗮𝘆 𝟭𝟮 ━━━━━━━━━━━━━━━━━━━━ 🕙 10:00 AM MTN 𝗦𝘂𝗯𝘀𝘁𝗮𝗰𝗸 𝗦𝗲𝘁𝘂𝗽 𝗜𝗻𝘁𝗲𝗻𝘀𝗶𝘃𝗲 – Premium Members with @Jill Hart | The You World Order A hands-on walkthrough to optimize your Substack for growth, visibility, discoverability, podcast setup, and monetization. 🔗 JOIN HERE 🎥 Replay: Yes 🕚 11:00 AM CST 𝗟𝗶𝘃𝗲 𝗢𝗶𝗹 𝗣𝗮𝗶𝗻𝘁𝗶𝗻𝗴 𝗖𝗹𝗮𝘀𝘀 with @Michelle Cyr | Painting for Drawing Dropouts Learn oil painting using a simple step-by-step method designed for beginners. 🔗 JOIN HERE

Public Skool communities, like 𝗧𝗵𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘆 𝗢𝗻 𝗦𝗸𝗼𝗼𝗹, are starting to appear in both Google search results and AI-generated search experiences — 𝙘𝙧𝙚𝙖𝙩𝙞𝙣𝙜 𝙖 𝙢𝙖𝙟𝙤𝙧 𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙮 𝙛𝙤𝙧 𝙤𝙧𝙜𝙖𝙣𝙞𝙘 𝙫𝙞𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮 𝙖𝙣𝙙 𝙙𝙞𝙨𝙘𝙤𝙫𝙚𝙧𝙖𝙗𝙞𝙡𝙞𝙩𝙮. Most creators are focused on: - posting content - growing engagement - sharing links But discoverability starts BEFORE someone joins your community. When your public posts are optimized around what people are already searching for, your content has the ability to get discovered through: - Google - Pinterest - AI search - searchable community ecosystems This is one of the strategies we break down deeper inside the Visibility Engine training unlocked at Level 3 in the classroom. 𝗜𝗻𝘀𝗶𝗱𝗲 𝗟𝗲𝘃𝗲𝗹 𝟯, 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝗹𝗲𝗮𝗿𝗻: - visibility-focused posting - keyword positioning - Blog OS strategies - Pinterest traffic systems - discoverability optimization You do NOT need to be a premium member to unlock it. You simply need to level up inside the community 🚀 But Premium Membership becomes powerful when you want to create a smoother visibility ecosystem for your audience. Instead of sending people through multiple steps, premium allows you to place direct links to: - your community - your offers - your socials - your website - wherever your business lives online This creates less friction between discovery and conversion. So when someone discovers your post, they can move directly into your world much faster. Your Pinterest pins and public posts can become discoverability assets that guide people directly back to your community, offers, and brand ecosystem. 📌 One of my Pinterest pins (below) is currently sitting at over 18K impressions and nearly 900 engagements 👀 And here’s the interesting part… You never really know which piece of searchable content is going to take off. That’s why visibility matters so much. A single: - Pinterest pin - searchable post - optimized keyword - discoverable topic